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Marge Bieler

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CEO & Founder, RareAgent

288 points

Marge founded RareAgent with the vision to help B2B companies open active dialogue and help sellers and marketers accelerate revenues. She's been at the forefront of the social lead generation movement and her company delivers prospect development services. She ...

Marge founded RareAgent with the vision to help B2B companies open active dialogue and help sellers and marketers accelerate revenues. She's been at the forefront of the social lead generation movement and her company delivers prospect development services. She's a recognized speaker and thought leader in the space. Her content has been featured in business articles, blogs and on the radio. She's recognized by AA-ISP.org as one of the Top 25 Most Influential Inside Sales Professionals.

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WEB: RareAgent Blog

Aug. 11, 2011

Marge Bieler and 52 other people answered this question

How much does correct spelling and grammar matter when blogging?

Wow, I understand you loud and clear. Very cool point you just made. I guess I have an amazing mind, just like Einstein:-) I'm impressed with you and myself. more

Aug. 11, 2011

Marge Bieler and 2 other people answered this question

What are your favorite Twitter chats and why?

Funny and educational chats that include a video . Let’s face it, we all need to take a break from the grind every now and then to love life and laugh. The laughter gets my mind back into the right frame of mind I need ... more

Aug. 2, 2011

Marge Bieler and 3 other people answered this question

How can lead scoring help you prioritize your marketing campaigns?

Lead Scoring is a great way to filter leads to ensure leads are followed up in a strategic fashion. For example, I may score behaviors different than demographic or role and title. However, all these scores will influence how the lead is distributed and the ... more

Lead Management

Aug. 2, 2011

Marge Bieler is now following Michael A Brown and 14 other people

July 19, 2011

Marge Bieler and 4 other people answered this question at this roundtable

How to Ask the Right Sales Questions [7/20 @ 9 am]

Where do most sales reps get it wrong when asking questions?

I think too often hey are thinking about their sale and not the needs of the clients. They don't know how to turn the question around and ask a question to neutralize the objections. Here's what I've found works well.
Use the Feel-Felt-Found method when ... more

Sales Management

July 18, 2011

Marge Bieler and 1 other person answered this question at this roundtable

Tips on Generating Leads for Yourself [7/15 @ 1 pm]

Is there a difference in your outbound approach when prospecting in SMB's versus enterprises?

Lori's spot on with her answer. SMB's usually have less blockers and tacklers within their organization, meaning you can get to the top much quicker. Send hand-written notes and copy and highlight material and send to executive personally.
Feel free to shoot me an email ... more

B2B Marketing Week

July 13, 2011

Marge Bieler and 38 other people answered this question

How long does it take you to write a blog post?

Hmm, I think it slipped most of our "professional: minds. I use a professional writer on some content not all. Also depends on your budget and how much you have to spend. If we are doing a campaign, with a certain topic, and we're touching ... more

Online Marketing

July 11, 2011

Marge Bieler and 10 other people answered this question at this roundtable

The Key to Sales and Marketing Alignment [7/14 @ 9 am]

What are the 3 tangible actions an organization can take to improve sales-marketing alignment?

3 Tangible Things Marketing and Sales Can Do:
1. Get executive management in a room, with business teams; sales along with operations, finance and customer service - Give everyone a pad of sticky notes - Use an egg timer and ask everyone to write what first ... more

B2B Marketing Week

July 6, 2011

Marge Bieler is speaking at this roundtable

Tips on Generating Leads for Yourself

B2B Marketing Week

June 30, 2011

Marge Bieler and 2 other people answered this question

Should you include links to your social media profiles in your resume?

Joel, I'm not saying I 100% think you should include Facebook, etc. I was just reporting on the trends that I'm seeing when I interview and receive resumes from potential new hires. more

Human Resources

Career Development

June 30, 2011

Marge Bieler and 3 other people answered this question

Linkedin best practices: What are your tips for what you should include in your Linkedin profile?

LinkedIn Best Practices RareAgent uses for clients:
1) use a professional business picture
2) use keywords to describe yourself, and the type of work you do (this ensures you are found outside/offline from LinkedIn)
3) skills - define your skills
4) keyword URL's - customize your URL's, i.e., social ... more

General Management

June 22, 2011

Marge Bieler asked a question

If you could shake hands with three people in this world, who would they be and why?

Conversion and Lead Generation

June 21, 2011

Marge Bieler and 3 other people answered this question at this roundtable

Strategies for Getting In: How to Reach That Prospect You MUST Talk To [6/23 @ 1 pm]

Besides LinkedIn, what other social media platforms should salespeople use for prospecting?

Goal is to use sites to gather intelligence to learn and listen what is going on within companies, communities, industry and analysts:
Industry Specific Sites
InsideView
Gist
IntroRocket
Facebook
Twitter
Periodicals
News Sites more

June 20, 2011

Marge Bieler and 8 other people answered this question

Should businesses offer Twitter guidance/training to their public-facing employees?

Absolutely! Policy and procedure is very important too. Courtney Hunt outlines some great content to help you guide your employees on policy and help train on technique and procedures. Mark Schaefer, Star Hall and Bernie Borges are also well known social media experts who have ... more

Information Technology

Public Relations

Following 14 Topics

Customer Excellence

Customer Service

Information Technology

Key Performance Indicators

Lead Management

Online Marketing

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Following 30 People

Followed by 36 People

Knowledgeable in 41 Topics

#68 of 2156

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General Management

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Human Resources

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