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Maria Ogneva

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Head of Community, Yammer

220 points

Jan. 17, 2012

Maria Ogneva answered this question

How is your company using Yammer?

Charlie, I'm the person Caty speaks of, and I'm happy to chat in more detail and connect you to some internal resources who can help you map out your business objectives, and map them to Yammer's capabilities. You are definitely right about the necessity of ... more

Human Resources

Social Business

Sept. 30, 2011

Maria Ogneva and 1 other person commented on a roundtable

Community Management: Practical Lessons From the Field

I'm the moderator for this panel, so if you have any questions that you want to make sure we cover, please ask them in the Questions section. Cheers! more

Customer Service

Sept. 7, 2011

Maria Ogneva answered this question

What are the differences between Yammer and Chatter?

Hi Scott, Maria from Yammer here. Our stance with regards to "systems of record" like Salesforce.com is that we want to be able to sit on top of any business system. As long as there are open APIs, anyone can create a connection between a ... more

Information Technology

Aug. 30, 2011

Maria Ogneva is now following Rachel Happe and 1 other person

Aug. 19, 2011

Maria Ogneva recommends this answer by Caty Kobe

Should companies outsource community management?

Many people have said, "if you don't care about your brand, go ahead and outsource customer service," and I feel similarly toward outsourcing community management duties.
Community Managers are the face of your brand. They're a healthy mix of marketing, PR and customer support with a ... more

Community Development

Community Management

Social Business

Aug. 4, 2011

Maria Ogneva and 1 other person answered this question

How do enterprise social networking vendors such as Yammer and Chatter price their software?

At Yammer, we price per user per month; list price is $5 per user per month. We also do contract pricing for enterprise clients. In addition to a pretty full set of features available on the free platform, the premium platform gives admin features, plus ... more

Information Technology

June 27, 2011

Maria Ogneva and 15 other people answered this question

Is customer centricity overrated?

What Evan said!

Customer Service

April 13, 2011

Maria Ogneva answered this question

How does Yammer make money?

We have a freemium model, where we give a lot of our features for free to our users, but some features we charge for. Specifically, we charge for a set of advanced admin features, including Sharpoint integration, ability to manage users, AD sync, and customizable ... more

Collaboration Social Software

March 31, 2011

Maria Ogneva answered this question

What does an online community manager do?

The better question is: what doesn't a community manager do? :)
I could write tomes and tomes on it, and I have.. But here's the short of it:
A community manager is the simultaneous advocate for the community, as well as company advocate, which is one of ... more

Community Manager

Feb. 2, 2011

Maria Ogneva and 6 other people answered this question

Is Facebook's upcoming Comments platform an overreach?

Good move on the part of Facebook, as far being one more morcel of behavior and content that they can connect about you as a user. Ultimately, I think it's good for the publisher, as long as they can tap into deep analytics. I hope ... more

Information Technology

Jan. 31, 2011

Maria Ogneva and 6 other people answered this question

What is YOUR view of what Social CRM will become in say 2 years?

I hope that we stop putting "social" into its own silo. It's a communication channel, and although communication norms, behaviors and dynamics are different, the underlying business goals are the same. Or at least should have been this all along -- to meet more people, ... more

General Management

Social Crm Concepts and Implementation

Jan. 28, 2011

Maria Ogneva and 6 other people answered this question

What is the current state of the social crm movement?

Agree with the sentiments put forth above. To add to that: no customer is ever going to come to a provider and ask for Social CRM. To Jon's point, they just want their relationships to get better and tools to adapt quickly to new conversation ... more

Jan. 19, 2011

Maria Ogneva and 10 other people answered this question

What are your opinions of the new S/CRM called Nimble?

Hi Alex!
We've had a bit of a backlog with our beta keys; thanks for your patience. Can you please email me, and I'll investigate for you? I'm maria (at) nimble.
Thanks! more

Information Technology

Jan. 14, 2011

Maria Ogneva and 3 other people answered this question

What is the missing piece in Social CRM?

Jack, if you would pardon the shameless plug... +1 on what Craig said. Nimble does allow you to connect your interactions within your social networks (as well as in the wider Twitterspere) to your internal CRM records. All communications, social streams and tasks are related ... more

Dec. 13, 2010

Maria Ogneva and 9 other people answered this question

CRM Trends: What are the top CRM trends to track in 2011?

One of the most impactful trends in CRM in the upcoming year would have to be integration of social. This has already started to happen. However, for successful execution, social can not be an add-on -- rather, it has to be fully integrated into the ... more

Customer Relationship Management Strategy

Nov. 8, 2010

Maria Ogneva and 2 other people answered this question

How do we get someone to pass on "brand- gossip" to another person?

For people to spread products and ideas, they have to have an excellent user experience. If they don't, they won't pass it on -- or, they will pass on something negative, which you probably don't want out there. A great way for your buzz to ... more

Focus Interactive Summit

Nov. 6, 2010

Maria Ogneva and 2 other people answered this question

When was the last time you did a wide distribution online press release? Who did you use?

PitchEngine is great for packaging a PR brief that's actually consistent with the type of information people want to see in social media - text, video, photo. It wraps it into a concise tweet + shortened URL which you can send out to your networks ... more

Following 3 Topics

Enterprise Software

Social Media Marketing

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Followed by 36 People

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