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Maria Pergolino

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58 points

June 4, 2010

Maria Pergolino and 4 other people answered this question

Lead nurturing & management: what metrics matter?

I think Merry Elrick, the author of The Truth about Marketing ROI, said it best in our thought leader interview when she said:
"Marketing ROI is NOT an increase in market share, click-throughs to your web site or even revenue generated from your marketing communications. ... more

Business Metrics

Lead Management

Jan. 21, 2010

Maria Pergolino and 7 other people answered this question

What is the succinct yet thorough definition of lead nurturing?

Sure- it's easy since I wrote one for the new Lead Nurturing Cheat Sheet.
Lead Nurturing: The process of building relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business when they are ready.
You can find the ... more

Marketing Automation

Sept. 29, 2009

Maria Pergolino and 13 other people answered this question

Marketo versus Eloqua versus Silverpop

Hey Shelton,
I work for Marketo as a marketer, but prior to doing so went through selecting a marketing automation vendor and choosing Marketo as a solution for my marketing team.
I recently talked to Reachforce about how I made the decision and posted this ... more

Marketing Automation

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