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Maria Pergolino

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Director, Marketing, Marketo

294 points

Sr. Director of Marketing at Marketo. Seriously love what I do. Funnelholic is my muse.

WEB: Marketo Website

Maria Pergolino recommends this answer by Jason Miller

Dec. 28, 2011

How do you generate B2B leads with Twitter?

Good question! While it really depends on your industry here are a few techniques I have seen work well.
First, make sure to fill out your Twitter profile completely. Then either create or re-purpose content, whitepapers, etc based around your buying cycle. Create relevant landing ... more

Maria Pergolino recommends this answer by Chelsea McLaughlan

Dec. 28, 2011

Is anyone using Marketo's automated marketing software? Possibly matched up with Salesforce?

Hi Jason,
We also use Marketo integrated with Salesforce at our SaaS company. This was our first Marketing Automation tool and have found the implementation process to be really smooth and the upkeep easy. We also have received great support from Marketo and can always go ... more

Marketing Automation

Maria Pergolino is speaking at this roundtable

Dec. 6, 2011

DemandCon Series: Year in Review- Demand Generation

Maria Pergolino is now following Steve Gershik and 5 other people

Nov. 6, 2011

Maria Pergolino and 1 other person answered this question

July 18, 2011

What B2B sales & marketing conferences and events are coming up in the next 3 months?

Here is a list of marketing conferences throughout the year:
http://blog.marketo.com/blog/2011/07/infographic-must-attend-marketing-events...

Maria Pergolino and 5 other people answered this question

July 18, 2011

Are there any good marketing automation conferences?

Dreamforce
MarketingProfs
SiriusDecisions
Marketing Sherpa
DemandCon
= all have marketing automation content
I have an infographic with some of the top marketing conferences- you can find it here:
http://blog.marketo.com/blog/2011/07/infographic-must-attend-marketing-events...
Note: the company I work for sponsors some of these conferences- though this is my opinion. more

Conferences and Events

Marketing Automation

Maria Pergolino and 9 other people answered this question at this roundtable

July 12, 2011

Modern B2B Marketing Strategies [7/12 @ 1 pm]

When should a company NOT invest in marketing automation software?

Almost all companies, big or small should be using either an email marketing or marketing automation system to communicate with their buyers, customers, and partners
Email marketing works when:
• Your entire business cycle is less than one week
• You have a simple selling process (as ... more

B2B Marketing Week

Content Marketing

Maria Pergolino and 10 other people answered this question

May 30, 2011

In your marketing process, do you recommend doing lead nurturing first, or lead scoring?

I hate to disagree, but I have a different opinion on this one.
You need to start with capturing behavior (often through nurturing) as a first step. True, you can put in some basic lead scoring to see which are your targets and which are ... more

Lead Management

Maria Pergolino and 17 other people commented on this post

May 18, 2011

Focus Expert Meetup: Wednesday, May 18th, San Francisco, CA

+1
C U tonight.

Expert Services

Expert Services Networking Event

Maria Pergolino and 4 other people answered this question

March 3, 2011

What is your opinion of 'Content Rules' by Ann Handley and C.C. Chapman?

5 Reasons why you should read this book:
1. It's one of the best selling marketing books on Amazon, with stellar reviews
2. It covers the basics, but goes deeper giving the reader a large amount of content in one book
3. It will serve as a reference ... more

Maria Pergolino recommends this answer by Jeff Ogden

Feb. 15, 2011

What does Marketo's position and brand represent?

I think you will catch hell, Joe, though I do appreciate your willingness to put yourself up for criticism.
IMHO, Eloqua and Marketo are two fine companies that offer superb products. I think the market is big enough for both of you.
Jeff Ogden
Find New Customers
@fearlesscomp more

Marketing Automation

Maria Pergolino recommends this answer by Jon Miller

Feb. 9, 2011

Is RPM an extension of marketing automation or a whole other category?

We agree that Revenue Performance Management (RPM) is a new business category, definitely not just an extension of marketing automation. We at Marketo started talking about revenue when we first declared the “revenue revolution” way back in July, 2008: http://www.marketo.com/about/news/press-releases/marketo-declares-a-revenue-r.... The thinking evolved further when ... more

Maria Pergolino and 15 other people answered this question

Feb. 3, 2011

What should I do with my industry-specific blog now that I want to create different content?

Craig,
You will always be the Funnelholic to me.
Maybe do like we did for our new blogs- we kept B2B Marketing as a channel, while adding two more channels.
I like Dennis's idea- but maybe it could be...
CRMholic
SaaSholic
Socialholic
I kinda thought ... more

Maria Pergolino and 23 other people answered this question

Jan. 25, 2011

What are the most effective methods for getting targets to open direct mail?

Direct mail has proven very successful when done as part of a comprehensive campaign. A successful program allows the sales reps to mark in the CRM which prospects will receive the direct mail pieces (reducing waste, undelivered), and then having an email deploy when the ... more

Maria Pergolino recommends this answer by Adam Blitzer

Sept. 22, 2010

I've heard that Eloqua is losing market share to Marketo- is that true?

@Adam, it's also important to remember that the vended market is still very small (estimates range anywhere from 1-5%) while the potential market is huge. The organizations implementing marketing automation are still, for the time being anyway, early adopters. There are probably less than 5,000 ... more

Marketing Automation

Marketing Automation Campaigns

Maria Pergolino commented on a brief

Aug. 17, 2010

Marketing Forecasting 101: Getting Started

Thanks for the comment Rob- and good points. Exactly my thoughts too! Now we just need to get everyone else on board ;-) more

Digital Marketing

Maria Pergolino and 4 other people answered this question

July 9, 2010

Which marketing automation vendors r the top 3 in providing B2C solutions?

A little plug here, though something you should take into consideration: Marketo has been helping both B2B and B2C clients achieve success (and fast ROI) with our marketing automation solution. Admittedly we have more B2B clients than B2C, though we do have lots of great ... more

Campaign Management

Maria Pergolino and 7 other people answered this question

May 26, 2010

What are the main causes for marketing automation implementation failures?

Dedicated time/resources, especially during implementation.
I often present on the topic of Social Media. When I do a big question is the amount of resources that a solid effort will take. Companies realize they need to set aside time to be successful in social media. ... more

Lead Management

Marketing Automation

Maria Pergolino and 4 other people answered this question

May 1, 2010

How long does it take to implement a marketing automation solution?

When I purchased Marketo prior to working here (I was a customer before I was an employee) I already had good processes in place. I had established lead stages and knew how these leads were moving through the funnel. I purchased marketing automation to help ... more

Marketing Automation

Marketing Software

Maria Pergolino and 6 other people answered this question

April 23, 2010

What does Salesforce.com Acquisition of Jigsaw mean to Sales & Marketing ?

Jon Miller, VP of Marketing at Marketo, did a great post about this on the Modern B2B Marketing blog driving much of the discussion around this topic. In this he stated that this purchase has the ability to revolutionize the way we generate leads.
You ... more

Maria Pergolino and 9 other people answered this question

April 20, 2010

Who are the top Marketing Automation Vendors?

Here is Forrester's take on the industry: http://pages2.marketo.com/forrester-market-overviewconvertedpage.html

Information Technology

Marketing Automation

Mavendorswebcast

Maria Pergolino and 4 other people answered this question

April 7, 2010

When is the right time to implement a marketing automation solution?

Hey Clint, I know I sent this response to you in Linkedin the other day, but thought I would post it here too. My previous response:
Well, here is one of those Marketing Automation companies chiming in again. Though I'm doing so because we can ... more

Marketing Automation

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