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Maria Ruotolo

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Business Analyst / Web Strategist / Social Media Lead, IBM

10 points

Dec. 15, 2010

Maria Ruotolo and 2 other people answered this question

How do you feel about Virtual Offices?

I have worked remotely with virtual teams for more than seven years now and I am a strong supporter. Not only is there an obvious cost savings for the company and the employee (no office space & no commuting expense) there is a huge benefit ... more

Small Business

Nov. 17, 2010

Maria Ruotolo recommends this answer by Steven Versa

Are blade servers more green IT than traditional rack servers?

Blade servers are more "green" than a traditional server for a few reasons. They are built with power efficiency and improved cooling in mind. Also within a racked environment if the organization is growing and space is limited blades help vastly increase server space within ... more

Information Technology

Nov. 11, 2010

Maria Ruotolo answered this question

Are webinars an effective training tool?

We depend on webinars! My colleagues and I train a multi-country teams, so it's the most practical choice. We also record our sessions and create videos so that folks can listen to a replay (a must have for a very busy sales organization). We use ... more

Oct. 28, 2010

Maria Ruotolo and 1 other person answered this question

How do you determine the right level of collaboration between departments at your company?

It's right if it feels seamless - as if there is no such thing as a "different department." These days most of us work across our organizations. Making that happen can be encouraged by management and enabled by awesome tools. As a work from home ... more

Information Technology

Oct. 26, 2010

Maria Ruotolo and 6 other people answered this question

What do you do for damage control when someone bashes you in social media?

There are a myriad of places your customers touch your brand. Today, any business is likely to be mentioned in social media and the comments may be negative. Fortunately, businesses of all sizes can set up a brand monitoring systems to find mentions of their ... more

Oct. 18, 2010

Maria Ruotolo and 2 other people answered this question

Social media and employee conduct: What is acceptable?

I like our guidelines here in IBM. I think they outline the risks, our individual responsibilities as IBMers, and encourage appropriate usage: http://www.ibm.com/blogs/zz/en/guidelines.html more

Oct. 12, 2010

Maria Ruotolo and 3 other people answered this question

What does "confirmed opt-in" mean?

It's all about permission marketing & privacy. The customer would be agreeing to receive further communications from the company (and in some cases affiliates). The privacy laws of countries vary so in some locales customers opt in while in others customers opt out. More info ... more

Marketing

Email Marketing

Email Marketing Solutions

Marketing Automation

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Maria Ruotolo

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