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Marino Fadda

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Consultant/SI, marketing & comunicazione

28 points

I've been a marketing consultant since 1993.
I'm specialized in working in strategic marketing with small and medium sized organizations operating in North Italy.

Aug. 19, 2011

Marino Fadda answered this question

What are the differences of meaning between demand generation and lead generation?

Thanks Lauren, very helpful.

Aug. 18, 2011

Marino Fadda and 6 other people answered this question

What is the difference between Demand Generation and Lead Generation?

I think that Demand Generation is as the umbrella term, with both lead generation and lead management as components with Demand Generation:
- Demand generation = Lead generation + Lead management
- Lead generation is the process to generate leads.
- Lead management is the process to ... more

Demand Generation

May 25, 2011

Marino Fadda and 3 other people answered this question

What are your top 5 take-aways from DemandCon this week?

Great Steve! I agree with your top 5 take-aways.

Lead Management

May 16, 2011

Marino Fadda recommends this answer by Ardath Albee

What are the top 3 most important components of an effective lead nurturing campaign?

If I have to summarize with 3, my picks are:
1. Segmentation - relevance depends on sharing the right message and content with the right people, at the right time, based on their stage in the buying process.
2. Content - without contagious content and an engaging ... more

Marketing Automation

May 4, 2011

Marino Fadda asked a question

What are the top ways to align marketing and sales?

May 4, 2011

Marino Fadda recommends this answer by Carlos Hidalgo

How does BANT criteria work with lead nurturing?

Lauren:
Great question and one that is asked often as BANT has traditionally been used to determine the qualification of a lead. I do not promote removing BANT all together as I do believe there is value in it if asked at the right time.
To use ... more

Marketing Automation

Feb. 25, 2011

Marino Fadda is now following Carlos Hidalgo and 1 other person

Feb. 25, 2011

Marino Fadda and 4 other people answered this question

What's the difference between demand generation, lead management and marketing automation?

I think:
- Demand generation = Lead generation + Lead management
- Lead generation is the process to generate leads.
- Lead management is the process to turn a lead in a sales ready lead.
- Lead management = Lead nurturing + Lead scoring
- Marketing automation is "an enabling ... more

Demand Creation

Demand Generation

Dec. 4, 2010

Marino Fadda recommends this answer by Jeff Ogden

What lead scoring methodology do you use?

The first step in lead scoring, Teri, is agreement between sales and marketing on what is and what is not a lead. Once you understand the definition of a lead, you are well on your way to lead scoring.
You want to identify the characteristics and ... more

Lead Development

Nov. 20, 2010

Marino Fadda recommends this answer by Ardath Albee

What is the succinct yet thorough definition of lead nurturing?

I'll take a shot, trying for "succinct yet thorough" -
Lead Nurturing: The process of engaging prospects by providing the information and dialogue they need at each stage of their buying process to position your company as the best choice to help them achieve their ... more

Marketing Automation

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