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Marita Roebkes

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Social Media Manager, CoFounder , Social Media Academy

55 points

Social Media Academy co-founder, Marita Roebkes is involved in Social media since 2003 and has a deep understanding of the social web, its dynamics and tools.

Marita Roebkes is responsible for all Academy administration, backend systems, finance and operations.

While ...

Social Media Academy co-founder, Marita Roebkes is involved in Social media since 2003 and has a deep understanding of the social web, its dynamics and tools.

Marita Roebkes is responsible for all Academy administration, backend systems, finance and operations.

While managing the Social Media Academy operations, Marita is also co-founder and manager at XeeMe where she supports online community clients and business partners.

Network - Contribute - Participate

http://XeeMe.com/MaritaR

@ http;//xeesm.com/maritar

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WEB: Social presence:

May 23, 2012

Bill Wood recommends this answer by Axel Schultze

What will it take to make social media a serious business tool?

My answer is simple: "It takes serious business executives".

Social Business

Social Media Marketing

Feb. 12, 2012

Marita Roebkes is now following Naully Nicolas and 7 other people

Feb. 10, 2012

Marita Roebkes recommends this answer by Brent Raymond

What is the best free social media monitoring software?

Hi Craig,
My personal preference to monitoring social content from across the universe would be Socialmention.com which introduces a rather advanced feature few take into consideration, sentiment analysis.
As it operates directly from the browser this maybe disqualifies as a good answer as you are ... more

Online Marketing

Feb. 8, 2012

Marita Roebkes recommends this answer by Andrew Rudin

If your absolute best candidate had a 'questionable' Facebook wall, would you hire him anyway?

There have been great insights in these answers, but I agree with Beth. I'm continually amazed how the human species will intentionally ignore obvious warning signs. "But he interviewed so well!" True, but that doesn't mean the right questions were asked. Now, through social media, ... more

Human Resources

Background Checks

Feb. 7, 2012

Marita Roebkes recommends this answer by Steven Cook

What are the obstacles for the "new" CMO to interact with the entire organization?

Hi Marita, excellent points. We are at a very exciting tipping point where the role of the CMO in many companies needs to evolve to connect the dots across the Enterprise...inside and out. The opportunities created and enabled by digital and social media, and customer ... more

Feb. 6, 2012

Marita Roebkes answered this question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

How has access to Social networks - and other customers - impacted Customer loyalty & metrics?

You can’t be successful having a few people being "social" and the rest of the company does business as usual - As more of your team (not only marketing) is connected and visible to your customers as more customers will be informed, connected and loyal. more

Feb. 6, 2012

Marita Roebkes recommends this answer by Charlie Judy

Should corporate culture be set by general employees, or should it be defined by upper management?

Why does culture have to be "set"? Shouldn't it be a living and breathing entity that ebbs and flows as the organization and it's people evolve? I think trying to more deliberately trying to direct a culture can be a slippery slope. Culture is an ... more

Human Resources

Corporate Culture

Jan. 3, 2012

Marita Roebkes recommends this answer by Steve Farnsworth

What are your tips for social media business etiquette?

These are all great suggestions. However, I'd like to add that in my experience the most off-putting behaviors on social channels are the result of terrible decisions by senior management more than thoughtless or boorish actions of community managers.
These neo-luddite executives throw the absolutely ... more

Customer Service

Jan. 3, 2012

Marita Roebkes recommends this answer by Susan Rafferty

Is corporate culture best driven by rules? Why-Why not? What alternatives exist for setting policy?

I agree, Mark. In addition to "build[ing] your values into the culture from the ground up," as you mention, it is important to set the tone at the top as to the sincerity that those beliefs are held and demonstrated. We need specific policies and ... more

Human Resources

Company Culture

Nov. 9, 2011

Marita Roebkes recommends this answer by Robert Keahey

What do high-school graduates need to know about social media?

I guess I would rephrase the question - "What do high school graduates not know about social media?" They've grown up in the social media world just like Baby Boomers grew up in the golden age of TV.
Seriously though - good question Olaf. I would ... more

Human Resources

Career Development

Aug. 16, 2011

Marita Roebkes recommends this answer by James Davidson

How can a brand turn social media 'likes' into customer 'love'?

Alec
My 2 cents on this - likes and follows etc are good signals and indicators of your target audiences interest but per your comments how do you turn this into tangible outcomes?
Personally I think the answer is that this should be part of a ... more

Social Media Marketing

Aug. 16, 2011

Marita Roebkes recommends this answer by Martijn Linssen

POLL: Klout is a legitimate metric of online influence (Agree or Disagree)

Couldn't disagree more. Klout is a Marketing 1.0 company desperately trying to make a buck. http://www.martijnlinssen.com/2010/11/klout-nail-coffin-who-cares.html shows Klout's CEO admitting that it's in the experimental stage, and that "all who are trying to make money off the social web" should be thankful to them
Klout only ... more

Aug. 12, 2011

Marita Roebkes recommends this answer by Steven Fowler

How much does correct spelling and grammar matter when blogging?

Where do we draw the line? website, email, blogging, tweeting, texting. I am particularly close to this subject because I struggle with spelling and grammar (my gifts are elsewhere). As a result I must have things reviewed which cost me time and money.
There is always ... more

Aug. 12, 2011

Marita Roebkes and 6 other people answered this question

What tools do you use to 'listen' in on the social web?

Every time I finish my Social Media Monitoring and analytics document - a new one pops up or get bought.
http://www.box.net/shared/u2fzzdtp47
I am using Sysomos, Alterian SM2, Rowfeeder, Social Mention and first of all Google alerts.
Marita
http://XeeMe.com/MaritaR more

Social Business

Social Media Monitoring

Aug. 11, 2011

Marita Roebkes recommends this answer by Andrew Baker

What are your tips for organizations looking to define a 3-5 year IT strategy?

First point:
Your IT strategy should simply be the technology focused part of your business strategy.
What is your business trying to accomplish? What are the competitive advantages it wants to create/exploit, and the risks its needs to mitigate?
The answer to these questions should inform your IT ... more

Information Technology

April 26, 2011

Marita Roebkes and 42 other people answered this question

POLL: Does social media marketing work for B2B lead generation? (y/n)

@Thomas - How will ROI be measured?
A CFO wants to understand the return of an investment that is as significant as a real social media engagement. If a hand full of people tweet and build a fan page to create a social facade, no ... more

B2B Social Media

Following 2 Topics

Social Media Marketing

Following 9 People

Followed by 18 People

Knowledgeable in 22 Topics

#806 of 2984

Social Media Marketing

#109 of 366

#189 of 519

#451 of 1429

Customer Service Trends

#8 of 30

Customer Service

#237 of 785

#14 of 23

#18 of 39

Marketing Technology

#32 of 64

#66 of 142

#105 of 201

Marketing Strategy

#95 of 208

Online Marketing

#163 of 360

Social Business

#155 of 386

Business 2 Consumers

#20 of 39

B2C Social Media

#27 of 39

Social Media Marketing Services

#22 of 42

B2B Social Media

#32 of 60

#34 of 80

#158 of 210

Marketing Automation

#361 of 531

Human Resources

#1031 of 1481