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Mark Barrett

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Senior Sales Consultant, Oracle

40 points

Sales Consultant specializing in SaaS, CRM, ERP

Jan. 31, 2011

Mark Barrett and 6 other people answered this question

What marketing automation software integrates with CRM systems?

Oracle CRM On Demand not only integrates with leading marketing solutions like Eloqua, but has recently purchased the IP for a company called Market 2 Lead which is now available out of the box w/o the need for additional integration. Check out Forrester Research and ... more

Marketing

Sales

CRM

Integration

1 more topic

Sept. 30, 2010

Mark Barrett and 10 other people answered this question

CRM account management features?

It would be helpful to know more about your company before presecribing a CRM solution, as there are many. Account mgmt functionality is pretty standard across CRM apps. Categorization and reminders would require some segmentation/lists/reports. Finally, if you're looking to integrate with a quoting system. ... more

Sales

Account Management

Conversation Tracking

CRM

1 more topic

Sept. 3, 2010

Mark Barrett recommends this answer by Stephen Cadley

CRM adoption: How do you get sales reps to use your CRM system?

Dan,
Think you have gotten alot of good input on this front. And will add a couple ideas:
1) Make it as easy to use as possible. If your CRM has Mobile functionality I would enable that as a start. Additionally, I would work to ... more

May 9, 2010

Mark Barrett and 6 other people answered this question

Can you tell me stories about integrating social tools & traditional CRM?

My two cents are that Integrating with social applications provides minimal value and weakens the security of your overall solution. Don't get me wrong, I have a Twitter and Facebook account, but honestly, I'm more likely to leverage my Outlook Contacts or LinkedIn account and ... more

July 13, 2009

Mark Barrett and 2 other people answered this question

What's the difference between CRM, SFA, and Business Analytics?

Often times you have to go to different companies for CRM/SFA and BI, others will offer all 3 in one product... you can either choose to cobble together a solution with the different pieces or you can buy one that has all 3 in one. ... more

Information Technology

Operations

Sales

CRM

July 13, 2009

Mark Barrett and 3 other people answered this question

Which vendors provide the strongest CRM tool for small doctors/dentist offices?

Oracle is sometimes characterized as only having CRM for large organizations. This is not accurate. They have done a great job building out industry editions of their CRM On Demand offering which would help a doctor/dentist office hit the ground running with a lot of ... more

Sales

Small Business

CRM

July 13, 2009

Mark Barrett and 5 other people answered this question

I'm researching CRM systems and I would like to get some relative pricing so I can do a cost comparison. Is there any way I can do this without speaking to the vendors?

You can easily track down the list price of CRM applications by going to the vendors web site. Keep in mind that there are additional costs depending on the add ons, the edition, the integration costs, the SI/system integrators pieces etc. more

Information Technology

Sales

CRM

July 13, 2009

Mark Barrett and 2 other people answered this question

About how long would a hosted CRM implementation take (30 users)?

There's no easy answer, SaaS implementations will inevitably be faster than premise based license software, but it will depend on the # of applications you need to integrate with... and will you integrate in real time or in weekly/nightly/monthly updates... how much data will you ... more

Information Technology

Sales

CRM

July 13, 2009

Mark Barrett and 2 other people answered this question

Tailoring CRM

It depends on the CRM application you're looking at...the bigger question is HOW do you do the tailoring... is it customization or configuration, is it code/ or UI... ask to see how the administration/tailoring is done so you can determine if its feasible for you ... more

Information Technology

Sales

CRM

July 13, 2009

Mark Barrett and 3 other people answered this question

Will someone need to be trained to be the CRM administrator?

The answer is almost always yes, the caveat is... how will the administrator do it? Code? A sophisticated and difficult proprietary toolkit? or intuitive changes through the UI/User Interface... Find out how the CRM application is actually administered and then you can determine what training ... more

Marketing

Sales

CRM

July 13, 2009

Mark Barrett and 2 other people answered this question

Why would a person purchase a full CRM system rather than go with an email tool like Constant Contact? What I mean is, what are the main differences between the two?

When you're looking at a niche solution ask yourself a few questions like:
Am I going to need to integration with other applications like accounting or ERP?
Do I want to administer the application on my own, or have someone do it for me?
Do I ... more

Marketing

Sales

CRM

July 13, 2009

Mark Barrett and 4 other people answered this question

What are the advantages of integrating a CRM to my existing contact center?

Marrying your CRM application with your contact center can save you big dollars... you can replace your expensive hardware and support costs associated with your traditional phone systems, by moving to a SaaS based solution. Agents use a soft phone embedded in the application and ... more

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