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Mark Feldman

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VP Marketing, NetProspex

96 points

Mark joined NetProspex in 2008 and has helped drive strategy, operations, sales and marketing. Previously, he co-founded The Buzz Group, a pharmaceutical services firm that grew to $6MM in revenue in 3 years. Before that he was an early employee ...

Mark joined NetProspex in 2008 and has helped drive strategy, operations, sales and marketing. Previously, he co-founded The Buzz Group, a pharmaceutical services firm that grew to $6MM in revenue in 3 years. Before that he was an early employee at AgION Technologies, a venture-backed pioneer in silver-based antimicrobial additives where he led a group that marketed products to the pharmaceutical industry. While in school he worked at Bunyip Information Systems, an early Internet company and inventor of the Archie search technology for FTP. Mark holds a Bachelor of Commerce degree in Management Information Systems from McGill University in Montreal, Canada. He is an active brewer who especially enjoys using the latest brewing software to help craft the perfect beer.

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WEB: NetProspex

Feb. 3, 2011

Mark Feldman is now following

Feb. 3, 2011

Mark Feldman and 16 other people answered this question

Is Marketing Automation "Floundering"?

Marketing automation is thriving and healthy. Most of the vendors we talk to are experiencing double or triple digit revenue growth and are re-investing those revenues back into product development. With vendors competing fiercely with one another and millions of dollars being spent on innovation, ... more

Jan. 16, 2011

Mark Feldman recommends this answer by Trish Bertuzzi

Inside sales retention: How long can I expect a telemarketer to stay in the job?

Our 2010 LeadGen Metrics & Compensation report has the average tenure as 2.1 years. Subtract from that the 3.2 months it takes to ramp them and you really need to consider how to get the most out of this investment.
We work with dozens of ... more

Inside Sales Reps

Inside Sales Retention

Jan. 4, 2011

Mark Feldman and 5 other people answered this question

Jigsaw, Netprospex, or Zoominfo?

Every source of data is different so "the best" depends on your needs. Some of the questions you ought to ask your potential business contact data provider are:
1. How do you compile your data?
2. How do you clean your data and keep it accurate?
3. How ... more

List Acquisition and Database Segmentation

Jan. 3, 2011

Mark Feldman and 2 other people answered this question

Trade Show Success: How do you evaluate whether a live tradeshow booth has been successful?

We recently put in the tracking to capture and analyze this data. Our aim is to see how the ROI from various shows compares to one another and to our other channels' ROI. more

Lead Generation

Trade Show Marketing

Dec. 22, 2010

Mark Feldman and 7 other people answered this question

B2B Marketing Trends: What are the biggest trends in B2B marketing to follow in 2011?

1. The top of the list is ROI. It's more measurable than ever. CFO's and the Board have taken note, so marketing dollars will be more scrutinized than ever. The plus side is that Marketing has stepped up it's game in the past few years ... more

Dec. 22, 2010

Mark Feldman is now following

Following 5 Topics

Brand Management

List Acquisition and Database Segmentation

Marketing Automation

Public Relations

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