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Mark Gottfried

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Systems + Process = Profits. M.E. Gottfried provides analysis of your business to help you know and understand what it takes to build a business that is truly sustainable and can thrive on its own. Broad experience in helping companies gain ...

Systems + Process = Profits. M.E. Gottfried provides analysis of your business to help you know and understand what it takes to build a business that is truly sustainable and can thrive on its own. Broad experience in helping companies gain control of their business processes. Proficient in developing and implementing "best practices" in start-up to mature businesses to improve cash flow management, internal controls, lowering expenses and team building. Direct experience with Aerospace & Defense, Healthcare, Electronics Manufacturing, Printing and Software industries. Big 4 experience with solid understanding of complex accounting issues.
Licensed CPA in Virginia
Member AICPA, Virginia CPA Society

Specialties
* Comprehensive business analysis
* Accounting system redesign for improved efficiency and internal controls.
* Strategic planning and development of forecasting models.
* Accounting research and application of accounting pronouncements.
* Team building and training
* Lean accounting

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Nov. 20, 2011

Mark Gottfried and 13 other people answered this question

How necessary is it to have a video about you or your product or service on your website?

Ahh, so what do you do when your prospect gets to your web site? Video can be a powerful persuader. People want to be informed AND entertained. Boring content and boring text equals less customers. more

Product Marketing

Nov. 20, 2011

Mark Gottfried and 7 other people answered this question

Is there any reason not to use QuickBooks?

You need to remember that Quickbooks was created from Quicken, which is basically a check register. Intuit created other balance sheet registers to make Quickbooks. It has limited internal controls and data segmentation capabilities. If you have both divisions and departments within your company, you ... more

Nov. 20, 2011

Mark Gottfried and 14 other people answered this question

At what size should a small business consider hiring a full time HR Manager?

All excellent responses. HR functions can be fairly easily outsourced. So, from a purely analytical perspective, you should look at the relative costs involved. Not just out of pocket costs, but opportunity costs should be evaluated as well. You have to weigh the relative merits ... more

Human Resources

Oct. 31, 2011

Mark Gottfried and 5 other people answered this question

What small to medium sized businesses need Social Media the most?

If your target market demographics includes 18 to 35 year olds, you have to be in social media. That is how they communicate, that is how they get information. more

Business Growth and Development

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General Management

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