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Mark Halliday

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Director of Revenue Marketing, AppAssure Backup and Replication

40 points

Responsible for leveraging all manner of marketing to exceed set revenue goals for my company. Velocity and volume demands require that I engage my audience better than the competition.

Jan. 13, 2012

Mark Halliday is now following Anna Talerico

Sept. 11, 2011

Mark Halliday recommends this answer by Jeff Ogden

Will all B2B marketing automation systems eventually be absorbed into CRM systems?

It's impossible to predict the future. But mergers and consolidations will continue. Teradata bought Aprimo; IBM bought Unica, Act-On bought MarketBright. More are coming.
Another macro trend is consolation of applications. BI merged into Oracle and IBM. And Sales apps like Salesforce.com will be integrated with ... more

May 19, 2011

Mark Halliday and 1 other person answered this question

What functionality are you using in your marketing automation system?

Hali, point well-taken; I've re-read my initial post and it does come off very process-heavy. You're right, you do gain capability like behavioral profiling and the ability to respond to user action on a scale not possible by manual effort (though I do hear hubspot ... more

Database Segmentation

Demand Generation

Lead Generation

Jan. 6, 2011

Mark Halliday is now following

Nov. 10, 2010

Mark Halliday recommends this answer by Peter Johnston

Are you currently using SAP CRM 7.0 for your marketing automation?

I’ve been working with enterprise technology for over ten years, Mark. I watched the early versions of SAP and read the views of those who said it would all settle down and work in 3-5-7-10 years. But it hasn’t.
Enterprise software is always behind the curve. ... more

Marketing Automation Solution

Oct. 7, 2010

Mark Halliday and 4 other people answered this question

What are some reliable email list management services?

Charlie, in addition to any list rental I would encourage you to organically build your in-house list if you haven't already done so (I'm assuming 'no' or 'not enough' if you're seeking outside lists). The relevancy factor will be much higher, and for you, this ... more

Email List Management Services

Email Marketing

Oct. 5, 2010

Mark Halliday and 2 other people answered this question

What can cause a decline in a lead score?

Cindy,
The goal of lead scoring is to determine what people have the highest likelihood of buying at a particular point in time, so you will have many people who aren't ready to buy right now or in the immediate future - these people should have ... more

Lead Generation

Marketing Automation

Oct. 5, 2010

Mark Halliday answered this question

Is data cleansing an important part of lead nurturing?

Elizabeth,
I'd take it beyond lead nurturing and say that data cleansing is an important part of sales and marketing in general. Not having accurate, consistent or complete data is a big stumbling point for marketers who are trying to segment and nurture their audiences effectively, ... more

Lead Nurturing Tools

Oct. 5, 2010

Mark Halliday and 2 other people answered this question

Is it important to segment my lists based on demographics as part of lead nurturing?

Brook, as Carlos stated in his response, demographic segmentation is important for effectively engaging your audience with the right messages, conversations, and interactions. Depending on your products, you will have more than one person involved in a buying process, and depending on their role (and ... more

Lead Nurturing Tools

Marketing Automation

Sept. 22, 2010

Mark Halliday and 7 other people answered this question

What marketing automation vendor provides the most flexible custom fields?

Stephen, I'm currently using Eloqua, but let me provide a platform-agnostic view of the MA solutions and point out some experiences and what you should expect.
In general, the solutions I've used/evaluated will be able to provide you with a contact table and company table. These ... more

Marketing Automation

Marketing Automation Campaign

Marketing Automation Features

May 17, 2010

Mark Halliday answered this question

Not everything that can be counted counts, and not everything that counts can be counted

So many metrics to choose from; I try to pick the metrics that give me an overall view of the health of my marketing mix
1. Acquisition/Inbound - I'm interesting in monitoring our traffic, ensuring I have a strong mix of new and returning prospects, and ... more

Marketing Metrics

Following 4 Topics

Email Marketing

Marketing Automation

Following 1 Person

Followed by 7 People

Knowledgeable in 5 Topics

#754 of 2984

Marketing Automation Solution

#5 of 27

Lead Nurturing Tools

#24 of 28

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Marketing Automation

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