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Mark Hornung

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Senior Vice President, Strategy, Bernard Hodes Group

135 points

Internationally-known author, speaker and consultant on employer brands and marketing. Work with clients to help them discover, articulate and communicate their employer brands to employees, candidates and other important stakeholders.

July 26, 2011

Mark Hornung and 3 other people answered this question

What are the most common mistakes that HR makes during a merger/acquisition?

Trying to be nice.
Seriously, many HR teams take the attitude that the acquired employees' feelings are bruised and so tread lightly when it comes to re-branding the acquired organization as part of the acquiring one. The result is that an instant silo is planted within ... more

Human Resources

Employee Communications

July 26, 2011

Mark Hornung and 10 other people answered this question

What must be in place before a company implements its social media strategy?

You must have a clear, concise, and comprehensive policy regarding the use of social media. There are several sources online that can serve as templates. Adopt your policy, announce it to everyone in the organization, and reinforce it through enforcement (i.e., if someone flagrantly violates ... more

Social Media Management

Social Media Marketing

July 26, 2011

Mike R selected a best answer for

What do you think about LinkedIn's new 1-click, job application feature?

Linkedin recently added a tool that allows members to apply to positions listed online using the new "Apply with LinkedIn" feature. What are your thoughts regarding this tool and is it the way of the future? http://bit.ly/q8CvdI more

General Management

Human Resources

Information Technology

July 25, 2011

Mark Hornung recommends this answer by Charlie Judy

Should HR have a relationship with marketing/PR? If so, what kind?

yes. and a close one. aside from being instrumental in helping to build and execute an external employment branding campaign they can be extremely useful in helping craft HR internal communications, setting a consistent tone, and even helping the HR team develop its own brand. ... more

Human Resources

Public Relations

July 25, 2011

Mark Hornung is now following Kelly Hlavinka and 2 other people

June 2, 2011

Mark Hornung and 10 other people answered this question

Why don't all companies hold exit interviews?

We advise our clients to do "proactive" focus groups. Employers can usually identify the tenure inflection point when the most voluntary turnover will occur. So if it's three years, for example, assemble people who are about six months or so from their third anniversary. Lead ... more

Human Resources

Employee Turnover

May 19, 2011

Mark Hornung and 4 other people answered this question

What is your example of "world class" customer service?

Where the customer is delighted and surprised by the experience. Ritz-Carlton is often used as an example, and rightly so. One stormy winter's night my boss and I checked into the Ritz in downtown Cleveland after many flight delays. We were tired, hungry and cold. ... more

Customer Service

Customer Experience Management

Customer Loyalty

Feb. 28, 2011

Mark Hornung recommends this answer by Dan Pepper

Is LinkedIn losing momentum in the Social Media race?

Unlikely. If you plug LinkedIn and Facebook into Compete.com, LinkedIn is showing yearly growth of 30.6% while Facebook's growth is just 5.2%.
If and when LinkedIn prices, they are off to the races. Based on their S-1 filing, profitable LinkedIn should soon bring a valuation ... more

Internet Companies

Feb. 18, 2011

Mark Hornung is now following

Feb. 17, 2011

Mark Hornung recommends this answer by Frank O'Mahony

Have the walls dividing advertising, marketing and PR broken down? To what extent?

It reminds me of when the Internet arrived at Apple, while I was there in the late 80's. All of a sudden the neat silos were broken. The networking guys only talked to enterprises and the Performa guys only dealt with consumers, but they all ... more

Advertising Budget

Jan. 26, 2011

Mark Hornung and 15 other people answered this question

Is it better to staff a position with anyone just for the sake of filling it?

The question is predicated on the fact that the organization has no pipeline of talent. As the saying goes, "Never dig a well when you're thirsty." Smart employers will be constantly scouting for talent and connect with them to engage them so that when an ... more

Human Resources

Jan. 26, 2011

Mark Hornung is now following

Jan. 26, 2011

Mark Hornung is now following

Jan. 26, 2011

Mark Hornung and 4 other people answered this question

What organizations have the most progressive HR department/policies and why?

Netflix comes to mind. They have no vacation or sick leave-- they trust you to take as much time as you need and to do your job. Patty McCord (the HR VP) reports directly to the CEO and has helped to shape a very progressive ... more

Human Resources

Corporate Culture

Jan. 20, 2011

Mark Hornung and 1 other person answered this question

At the risk of starting a debate: What is your definition of corporate culture?

"Culture" in this context refers to a set of shared attitudes, values, beliefs, and practices that characterizes an organization. So recruiting for people who share many of the facets of the culture means a new hire will have an easier time acclimating to the environment ... more

Human Resources

Corporate Culture

Employee Morale

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