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Mark Secko

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March 21, 2012

Mark Secko and 3 other people answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

Should a company try to engage with negative or critical social mentions? If so, how?

Yes,
Answer them directly to try determine what went wrong and how you can help. If done correctly, you will have a new, referenceable client. Having this online, can be a great benefit to you and your company. this will give a name and face ... more

Digital Strategy

Social Business

March 21, 2012

Mark Secko and 1 other person answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

What are some simple best practices for ensuring meaningful engagement?

Catherine,
Here is a simple answer - LISTEN TO THE PROSPECT and ASK MEANINGFUL QUESTIONS.
Do not be afraid to challenge what they say (in a nice, respectful way). Further, ask for clarification if something does not make sense to you. As I tell my ... more

Digital Strategy

Dec. 23, 2011

Mark Secko and 1 other person answered this question

I'm starting a sales program for a new company, any specific things to keep I should keep in mind?

Anthony,
As per Dave's comment, without knowing more details, I hope you have buy-in from the executive suite (have a champion at the same level) and buy-in from the sales team. If you lack, one or both of the above, you could be in big ... more

Sales Management

Dec. 23, 2011

Mark Secko recommends this answer by Dave Brock

How important is consistent training for your reps? Should more seasoned reps be trained as often?

Caty, great question, I'll twist it a little. Training is a critical element of developing and improving performance (though training is just one component). In my experience top performers are always hungry to learn more and are usually in the front row of any training ... more

Sales Management

Sept. 19, 2011

Mark Secko and 6 other people answered this question

How much knowledge should sales reps have about what their competition is doing?

I will chime in on other places to find competitive information. Join groups in LinkedIn. There are a tremendous amount of groups there in different areas. more

Sept. 19, 2011

Mark Secko recommends this answer by Justin England

Is "easy to use" a real selling point or misleading for marketing automation?

I think it is a selling point and one that has been used successfully for quite some time. It can be misleading without the proper context though. Taking David's example, he stated "Easily navigating through MA software is one thing... constructing an efficient/effective sales & ... more

Aug. 30, 2011

Mark Secko and 7 other people answered this question

Would the adoption of marketing automation take off in a bit way if it was made DEAD EASY?

Vaibshav,
I will give you my answer from the sales perspective. Anything that is made easier is a welcome relief for sales reps especially. If it is not easy to use, we will not use it. Showing me the value of using it and getting my ... more

Demand and Lead Generation

Demand Generation

Aug. 30, 2011

Mark Secko is now following Peter Johnston and 7 other people

June 30, 2011

3 people recommends this answer by Leslie Herps

What is a good web-based CRM for a small business?

Have a look at Microsoft Dynamics CRM 2011.
We recently start using it, seems to have all you want and a lot more. You can customize it as you please: look and feel, but also functionality (e.g. remove content you don't need) more

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