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Mark Wechsler

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April 2, 2012

Mark Wechsler and 1 other person answered this question

Has anyone tested LinkedIn display ads/in mails for B2B marketing demand generation?

I attended an event recently where some media buyers discussed running LinkedIn Display Ads designed to meet various client objectives, including demand generation. The key takeaways were: huge reach; very targeted if you want; high costs relative to other social networks; low costs relative to ... more

Marketing

Advertising

Demand Generation

Oct. 20, 2011

Mark Wechsler and 1 other person answered this question at this roundtable

FSI Sales Office Hours: Understanding How Your Customers Make Decisions [10/20 @ 1 pm]

What is the best way to move a sale along when customers keep saying there ready, but it takes forever for them to make a decision?

The best way to move the sales cycle forward is to get the prospect to commit to a timeline that guides them towards a closed deal. The key is to make sure that the prospect commits that they will adhere to this timeline. Collaborate with ... more

Sept. 17, 2011

Mark Wechsler answered this question

What are some ways of measuring tradeshow participation?

There are a few ways to do this. First, if you are asking about trade show participation across the market or by industry segment, the Center for Exhibition Industry Research (CEIR) provides detailed attendance and market sizing numbers. Second, if you are asking about participation ... more

Information Technology

Sept. 17, 2011

Mark Wechsler asked a question

How should Microsoft respond to Gmail in the enterprise?

Information Technology

Corporate Email

Gmail

1 more topic

Sept. 16, 2011

Mark Wechsler and 2 other people answered this question

Which is a better approach to small business branding: using one's personal name or a corp one?

This is a good question. Great company names are like the well-written first sentences of great novels. Company names are where the customer starts to have an experience with you as a business. Whether their first experience with you is a storefront, a cold call, ... more

Marketing

Sept. 3, 2011

Mark Wechsler asked a question

What do you think of Google's decision to shut down Aardvark?

Information Technology

Sept. 3, 2011

Mark Wechsler and 1 other person answered this question

What are the implications of Netflix losing Starz?

The loss of Starz definitely hurts, but Netflix will survive. Some estimates suggest that Starz titles only made up 8% of total viewing hours and Netflix has until March of 2012 to figure out a solution. Also, Starz was apparently looking to increase its fees ... more

Aug. 18, 2011

Mark Wechsler and 2 other people answered this question

LogMeIn join.me: why would you use it for online meetings as opposed to WebEx or GoToMeeting?

The question was about the differences between join.me and the WebEx and GoToMeeting. Not sure how GoMeetNow is relevant. more

Aug. 3, 2011

Mark Wechsler asked a question at this roundtable

Mobile Email: Prepare for the Mobilevolution Part 2 [8/3 @ 11 am]

What creative or design best practices should a marketer use when developing for a mobile campaign?

Information Technology

Marketing

Email Marketing

3 more topics

July 23, 2011

Mark Wechsler and 2 other people answered this question

What is the role of consumers and social media in new product development?

Most of the innovative work being done in this area is associated with the lean development movement. Here are some examples of how lean developers are using customer feedback and social media for new product development:
1. Test new products with Google AdWords campaigns that point ... more

Marketing

Sales

CRM

New Product Development

1 more topic

July 23, 2011

Mark Wechsler answered this question

What should Boeing do, if anything, to rescue their aircraft sale to American Airlines from Airbus?

This turned out to be a bad deal for both Boeing and Airbus. First, American reported a $260M loss last quarter so it's not a great customer to begin with. Second, in spite of American Airlines' poor financials, this is the largest aircraft order ever. ... more

July 20, 2011

Mark Wechsler and 3 other people commented on a roundtable

Tech Bubble: Party like it's 1999.. or Not?

This was a great roundtable. Not your run of the mill commentary and some very detailed explanations of what's happening. Paul Kedrosky's line about the venture business not being able to exist without bubbles is a great one. more

July 20, 2011

Mark Wechsler asked a question

Should Focus be worried about Google Plus?

Information Technology

Marketing

Google

Google Plus

July 16, 2011

Mark Wechsler asked a question

What percentage of American college students are pursuing a liberal arts degree?

July 16, 2011

Mark Wechsler asked a question

What are the most common professions for liberal arts majors to enter upon graduation?

July 16, 2011

Mark Wechsler and 8 other people answered this question

Why does education improve lifetime earnings when most formal education is a waste of time?

One thing that would clarify the question is whether you are referring to higher education of all levels. I assume you don't mean all formal education because there are plenty of degrees like medicine and engineering that are not a waste of time. These degrees ... more

July 16, 2011

Mark Wechsler and 1 other person answered this question

Has anyone done a webinar on Talkbiznow?

Webinars are not an effective mechanism for connecting with clients, if by "connecting with client" you mean lead generation. They are much more effective tools for providing your target audience with education and thought leadership. Yes, you will get leads from webinars but they typically ... more

July 13, 2011

Mark Wechsler and 4 other people answered this question at this roundtable

Is BI-SaaS Right for Your Organization? [7/12 @ 9:30 am]

Can we have some names of vendors in SAAS BI?

A new company called Domo just received funding from Benchmark so add them to the list.

General Management

Information Technology

Operations

Small Business

3 more topics

July 12, 2011

Mark Wechsler asked a question

What's the most important thing the federal government can do to jump start job creation?

July 10, 2011

Mark Wechsler asked a question at this roundtable

Expert Best Practices in Content Marketing [7/14 @ 1 pm]

Have any companies been able to show a causal relationship between content marketing and revenue?

July 7, 2011

Mark Wechsler asked a question at this roundtable

Mobile Email: Prepare for the Mobilevolution! [7/7 @ 11 am]

What metric is most important when it comes to mobile email?

Information Technology

Marketing

B2B Marketing

5 more topics

July 7, 2011

Mark Wechsler asked a question at this roundtable

Mobile Email: Prepare for the Mobilevolution! [7/7 @ 11 am]

Are mobile device email open rates higher or lower than traditional computers?

Information Technology

Marketing

B2B Marketing

5 more topics

June 30, 2011

Mark Wechsler asked a question

How do you store your passwords?

Information Technology

Password

Security

June 28, 2011

Mark Wechsler asked a question at this roundtable

Apple's iCloud: Implications for Your Business? [6/28 @ 10 am]

Will iCloud have a material impact on Apple's enterprise strategy or lack thereof?

Information Technology

June 28, 2011

Mark Wechsler asked a question at this roundtable

Apple's iCloud: Implications for Your Business? [6/28 @ 10 am]

What are some examples of business applications that will leverage iCloud?

Information Technology

June 26, 2011

Mark Wechsler and 4 other people answered this question

Is LulzSec really calling it quits?

Not a chance. While law enforcement and other hacker organizations have made some progress in combatting LulzSec and the individuals behind it, the individuals will definitely be back again, potentially as a group or potentially as individuals. That's really the key point - it's a ... more

Information Technology

Hacking

Lulzsec

Security

June 21, 2011

Elijah Ezendu selected a best answer for

What options exist for a new firm to gain market share from an overbearing & steady market leader?

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