Martin Bittner

What are the best resources to use when staying up to date with the project management industry?

B2B Marketing

CRM

1 more topic

Aug. 24, 2011

Martin Bittner answered this question

Hi Caty,
www.pmi.org is a HUGE ressource for project management. If you're not a member, I strongly recommend you join. You don't have to be PMP or anything to be a member of PMI. You will get access to plenty of document about project management (PMBOK, ... more

Information Technology

Operations

Project Management

July 22, 2011

Kim Kleeman selected a best answer for

How much would you charge or expect to be charged for a Strategic Marketing Plan?

If this plan took your company to the next level, what is the value? More importantly what might you actually pay or get paid?
more

Who are the top marketing automation vendors focused primarily on the SMB market?

Marketing Plan

Strategic Marketing

June 6, 2011

Martin Bittner recommends this answer by Peter Johnston

There is a fundamental question here.
Marketing Automation was designed for mega corporations who had more leads coming in than they had sales people to deal with them. Marketing Automation was the marketing equivalent of the Press 1 for Sales in telecoms.
But in the B2B ... more

Information Technology

Marketing Automation Software

Jan. 6, 2011

Martin Bittner and 4 other people answered this question

DimDim: Does anyone have any experience with Dimdim?

Hello,
DimDim has been acquired by Salesforces.com!
http://www.dimdim.com/
http://www.dimdim.com/faq.html
Not sure you should start using it, because their offering will likely change a lot!
Hope this help!
Martin more

Sept. 27, 2010

Martin Bittner and 2 other people answered this question

What can I do when Google gives me a low quality score on an ad with keywords that are exactly relevant to my site?

Quality score is not just a matter of having the right keyword that are relevant to your site! It has to do with ClickThru ratio, conversion, landing pages.
Here are some interesting article that will help you achieve a better quality score:
http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-...
http://www.ppcdiscussions.com/2008/03/adwords-quality-score-faq.html
http://www.brenthodgson.com/seo/6-seo-tips-to-improve-your-adwords-quality-sc...
From google website:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215 (check ... more

Sept. 27, 2010

Martin Bittner and 1 other person answered this question

What is the estimated cost of a marketing automation solution?

Well, if you take a look at the well known solution (Marketo, Eloqua, LoopFuse), you will see the price are a close match.
$1000-$4000 per month depending on your needs.
I did not search for cheaper solutions yet. It might worth it to look with some independent ... more

Marketing Automation Features

Marketing Automation Software

Sept. 23, 2010

Martin Bittner recommends this answer by Scott Hardigree

Why would someone rent an email list over buying an email list?

Unfortunately legitimate email list rental opportunities have been tarnished by the practices of less-than-stellar providers…be they list compilers, email addresses sellers, or bald-faced liars. None of which are likely to help a marketer’s ROI. Why should it? The email recipients have no relationship with the ... more

Email List Marketing Service

Tips for developing a sales plan?

Email Marketing Campaign

1 more topic

Sept. 22, 2010

Martin Bittner and 4 other people answered this question

This probably won't answer all your question, but I came across this article here on focus and loved it! It's definatelly something you want to keep in mind though.
http://www.focus.com/briefs/marketing/lead-management-sla-service-level-agree...
Martin more

How long does it take for search engines to pick up on & implement changes?

Developing Sales Plan

Sales Management

Sales Plan

Sept. 22, 2010

Martin Bittner and 2 other people answered this question

Well, it depends on a few factors:
- How big is your site
- How old is your site
- How often your content change
- How many back link you have
- Robot.txt file / Meta tag (sometimes says to revisit after N days)
But generally speaking, it takes ... more

Sept. 22, 2010

Martin Bittner and 5 other people answered this question

Who are the top vendors for an email marketing system?

Eloqua and Marketo are Marketing automation system, which include an email marketing part. But as Joe points out, there are software that are specialized in email marketing! more

Eloqua

Why is it important to properly integrate social media into your company's CRM system?

Email Marketing Campaign

1 more topic

Sept. 22, 2010

Martin Bittner and 1 other person answered this question

Sub Question: How do you link social media to your CRM? I mean what kind of "link" do you create?
Is there a way to do lead scoring on social sites? more

Sept. 20, 2010

Martin Bittner and 3 other people answered this question

Is marketing automation important to a small business?

I guess it also depends on how many leads you receive on a monthly basis. I know multimillion dollars company that receive only 10-20 new leads per month and they prefer to work them manually and all.
But as soon as you see good quantity of ... more

Small Business

Marketing Automation Campaign

Sept. 20, 2010

Martin Bittner answered this question

Does more than one company at a time pay for certain words?

Absolutely. This is a bidding war. So for certain keyword, the competition is almost none, so the price per click is low and in some other situation, the competition is very strong and will result in very high price per click.
So they have some sort ... more

Sept. 16, 2010

Martin Bittner and 2 other people answered this question

Is it OK to post on other people's blogs?

I have to disagree with Leif here. That practice has a name (Guess blogging) and is a very popular way to create awareness for you name/brand. Of course, it won't be a competitor's blog, as Leif points out, they wouldn't allow it and for good ... more

Sept. 16, 2010

Martin Bittner and 2 other people answered this question

Is lead scoring different than lead nurturing?

Lead scoring is the action of giving points to a user based on his action. The more points the user has, the "hotter" the lead is. Exemple of action that a user could do to get points:
- Download a white paper
- Register for a demo
- ... more

Sept. 16, 2010

Martin Bittner commented on a brief

How to Use Good Project Management to Increase Profitability

Hi Jake,
This article was for small business in the services industry. I also said that unless you know for sure you can deliver on time (meaning you did properly estimated it and analyzed the risks), it is not a good way to do business. Of ... more

General Management

Operations

Project Management

Project Management Solutions

Sept. 15, 2010

Martin Bittner and 5 other people answered this question

Which companies offer the best free CRM software?

There is also the community edition of Sugar CRM, most likely the best known open-source CRM.
You have to install in on your server though if you want it free, but it is pretty good. more

Sept. 15, 2010

Martin Bittner and 6 other people answered this question

Email deliverability is part art and part science, what are some best practices for marketers?

You can try service like mailchimp or similar. they often have tools that will "score" your email for how "spammy" it might be considered. It checks your email against a list of words that will increase the "spamminess" of your email and stuff like that.
Also, ... more

Email Deliverability

Who are the top CRM vendors for 100-999 employee-sized businesses?

Sept. 9, 2010

Martin Bittner recommends this answer by Corie Kaftalovich

Everyone would assume that the best vendor is the one who gets talked about the most, but in my opinion, selecting a vendor for any sized organization should come down to which vendor offers the capabilities that match the companies' needs.
The company should set ... more

Your Marketing Automation budget just got an extra $10,000. Where do you spend it and why?

CRM

CRM Vendors

Sept. 4, 2010

Martin Bittner recommends this answer by Jame Ervin

Content development. You can never have too much current, relevant content.

Budgeting and Expenses

Marketing Automation Strategy

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