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Martin Fettig
Account Executive,
Focus
158 points
I have worked in the online media space for about 3 years. Throughout that time I have grown from a Senior Lead Analyst, successfully speaking with thousands of B2B researchers monthly. During these conversations I have personally qualified end-users based ...
I have worked in the online media space for about 3 years. Throughout that time I have grown from a Senior Lead Analyst, successfully speaking with thousands of B2B researchers monthly. During these conversations I have personally qualified end-users based on their business needs and buying behavior.
I transitioned from Senior Lead Analyst to an Account Executive, where I was able to take my industry knowledge from speaking with thousand's of professionals monthly to sell Highly Qualified Leads and Integrated Marketing Programs in the Technology and Business Services space.
With my unique lead qualification analyst background I have been able to contribute my lead qualification process and expertise to my clients working closely with them to optimize their lead campaigns for best possible conversions to meet and exceed their goals.
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I transitioned from Senior Lead Analyst to an Account Executive, where I was able to take my industry knowledge from speaking with thousand's of professionals monthly to sell Highly Qualified Leads and Integrated Marketing Programs in the Technology and Business Services space.
With my unique lead qualification analyst background I have been able to contribute my lead qualification process and expertise to my clients working closely with them to optimize their lead campaigns for best possible conversions to meet and exceed their goals.
WEB: The Funnelholic
July 14, 2011
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1. Unified Lead Definition -- Note: I believe Brian Carrol created this term. The key to sales-marketing alignment is to agree on when marketing will hand a lead to sales. I have seen ... more