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Martin Schneider

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Vice President, Marketing, Basho Technologies

214 points

Seasoned marketing executive in open source, CRM, data, cloud and social. Former analyst with an eye for the next big things in IT.

Dec. 14, 2011

Martin Schneider and 4 other people answered this question

Cloud Computing 2011 – Part 1: What event had the biggest impact on the cloud computing market?

Yeah, I agree that AWS outages had biggest impact...I believe that next year we'll be saying a 2011 event will have had biggest impact. Google + will become a legitimate replacement for Active Directory and Oauth soon as a leading cloud identity management platform - ... more

Information Technology

Cloud Computing

Impact Assessment

Dec. 14, 2011

Martin Schneider and 4 other people answered this question

Cloud Computing 2011 – Part 3: Which company had the biggest impact on the cloud computing market?

Amazon continues to kill it, but Cloudera is a dark horse here ;)

Information Technology

Cloud Computing

Impact Assessment

July 21, 2011

Martin Schneider is now following Christopher Doran and 5 other people

July 14, 2011

Martin Schneider and 4 other people answered this question

Will special-purpose clouds emerge?

Ken,
I prefer to see it a different way. Instead of purpose built clouds - I think we'll see more private-use or shared collective clouds (dedicated private managed services-based cloud environments).
The use cases for cloud environments seem to be binary: you either are OK with ... more

Information Technology

Cloud Computing

July 13, 2011

Martin Schneider is speaking at this roundtable

The Future of Social CRM

Customer Service

Customer Experience

April 7, 2011

Martin Schneider and 6 other people answered this question

What are the top 3 misconceptions about public clouds?

1. Public clouds are as simple and reliable as energy utilities
2. Public clouds are secure enough to manage highly sensitive data sets
3. Public cloud will replace lower-stack IT infrastructure across most organizations more

Information Technology

Cloud Computing

Jan. 6, 2011

Martin Schneider and 13 other people answered this question

CRM in 2011 - what are the 'big picture' issues?

I've been talking up three major trends and how they intersect in CRM: Global, Mobile, Social
Global - Web-based CRM is now more affordable and easier to deploy for SMBs than ever before. Now, smaller companies can grow to become global organizations mush more quickly - ... more

Customer Service

Information Technology

Dec. 2, 2010

Martin Schneider and 8 other people answered this question

Private clouds: can they exist? Are they needed?

Private clouds Do Exist. For several industries, hosting critical data in a multi-tenant or off-site database is simply not an option. In addition, for larger organizations, the private cloud offers scalability and lower costs, as well as a greener method of building large-scale data centers. ... more

Information Technology

Cloud Computing

Hybrid Cloud Computing

IT Infrastructure

Nov. 30, 2010

Martin Schneider recommends this answer by Denis Pombriant

Best Practices for an On-Demand CRM Implementation?

Believe it or not, the best practices are not really different from the practices you ought to know from other implementations though they might be easier with on-demand, here's why.
The best, best practice that I can think of is to chop up your implementation into ... more

General Management

Sept. 17, 2010

Martin Schneider and 6 other people answered this question

Are "open source CRM" systems really open source?

As an employee of the leading open source CRM solution - SugarCRM - I can say that yes, we are in fact an "open source CRM." The confusion lies in the history of open source and the misconceptions around the evolution of the free software ... more

Open Source Technologies

Open-source CRM

Sept. 14, 2010

Martin Schneider and 14 other people answered this question

What are the top challenges of implementing a CRM system?

Adoption is certainly a huge concern - but I think important challenges pop up even before you go live. (Of course, previews, training and a long ramp up will aid your adoption efforts.) Data migration and data quality are very big issues our customers face ... more

Implementing Crm

July 6, 2010

Martin Schneider and 9 other people answered this question

What's the big deal about Salesforce Chatter?

Chatter is an internal collaboration tool - essentially a Twitter for your employees. Chatter CANNOT go beyond the firewall of both the salesforce.com platform, nor can it actually be used to collaborate WITH customers (just about them with co-workers).
It could be used to pull ... more

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