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Mary-Anne Rankin
Disability consultant and inclusive design champion,
Mary-Anne Rankin
28 points
Experienced disability consultant and researcher specialising in market research and consumer insights involving older and disabled people. Clients include Royal Mail Group, British Library, UK rail industry, major High Street service providers. Works with clients on their customer journey identifying barriers and suggesting solutions.
March 16, 2011
Mary-Anne Rankin
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Is age an important segment in your company's market research analysis?
Anyone who does not canvass the views of older people cannot be aware of the fact that in 2020, 50% of the population will be over 50. So too should disabled people be targeted in consumer research. I have a panel of over 100 older ... more
March 10, 2011
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March 10, 2011
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