• Executing social media marketing campaigns
• Engaging in dialogue with consumers in niche and popular social media communities
• Developing relationships with and keeping track of innovations in blogs, social networks, social bookmarking sites, and other appropriate social media destinations relevant to the project’s audience
• Communicating internally about status of projects
• Taking the lead on assigned campaigns and managing a team to assist in the marketing execution
• Developing campaign strategy, time lines, and action plans
• Working with a research department to determine success metrics on executed campaigns
• Monitoring new sites, technologies, and web trends and reporting them to the department and staff as needed
• Reporting and analyzing campaign results

Advertising & Media