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Matt West

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Senior Directort of Marketing, Genius.com

50 points

Over a15 years experience managing BtoB marketing and demand generation programs for technology companies. Experience in both the agency/consulting and client-side marketing departments, focused on strategy and committed to results.

Currently Director of Marketing Programs at Genius.com.

WEB: Connected Marketer

Jan. 4, 2012

Matt West recommends this answer by Barbra Gago

What are your predictions for technology marketing in 2012?

Two big ones; more content curation (creating value through context) and "gamification" (better customer lifetime value, leveraging customers as evangelists).
Will return to explain... more

Information Technology

Technology Marketing

Jan. 4, 2012

Matt West and 4 other people answered this question

Why is it that some sales people say cold calling is dead? If cold calling is really dead, what other means are there for creating leads?

I think it's fair to say that cold calling isn't completely dead, but it isn't a necessary practice anymore either. Granted, the first time a rep calls a prospect, you could call it a cold call, but the call isn't actually cold if they know ... more

Nov. 17, 2011

Matt West is now following Josiane Feigon and 16 other people

Sept. 29, 2011

Matt West recommends this answer by Kirk Kussman

What is the number one reason companies are buying marketing automation? (right or wrong)

For a small company like ours with limited resources it helps me do some sophisticated tasks that would require more manpower if done manually. more

July 7, 2011

Matt West is speaking at this roundtable

B2B Marketing 3.0: What’s Next for B2B Marketers?

B2B Marketing Week

Lead Management

June 9, 2011

Matt West recommends this answer by Scott Mersy

POLL: Does social media marketing work for B2B lead generation? (y/n)

Great discussion so far - thanks to all the contributors!
Something to think about: Looking at "Social Media Marketing" as a function is potentially as outdated (already) as thinking about "Online Marketing (or eMarketing)" as a separate function from overall marketing programs on your demand gen ... more

B2B Social Media

June 9, 2011

Matt West recommends this answer by Mari Anne Vanella

What are the top three things that SMBs can do today to market like their enterprise counterparts?

1. Have a professional looking website. Many SMB's have a web presence where they have an immediate opportunity to draw in prospects and tell their story--but if your site is poorly organized and presented, the business disconnect happens immediately. There are templates that are inexpensive ... more

Marketing Services

June 8, 2011

Matt West recommends this answer by Jeff Shusterich

How can SMBs create & carry out sophisticated marketing strategies given their resource constraints?

The most important thing I find is putting forth an effort in tracking whatever strategy you are using for education and measure of effectiveness.
Some interesting strategies to utilize that are cost effective, which immediately come to mind are:
-Social Media (Such as Twitter, Facebook, Foursquare)
-Text message ... more

Marketing Channel

May 25, 2011

Matt West answered this question

What are you doing to evangelize the marketing automation strategy at your company?

When we first implemented marketing automation a few years ago, the hardest thing for the sales reps to adjust to, was the huge reduction in leads they during the first quarter after implementation. This was because we turned the fire hose off while we began ... more

Information Technology

May 18, 2011

Matt West and 17 other people commented on this post

Focus Expert Meetup: Wednesday, May 18th, San Francisco, CA

I'm looking forward to it.

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