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Matthew Brown

Founder, AudienceWise

20 points

Digital strategist and audience development veteran, with experience across many competitive markets. Formerly Director of Search Strategy for NYTimes.com.

June 17, 2011

Matthew Brown is now following Roger Tung and 5 other people

March 1, 2011

Matthew Brown answered this question

What do you do when your Google webmaster tool says you have crawl errors? (762 of them)

1. Don't Panic. Just about every site will choke on the Googlebot from time to time. Also, GWT is notoriously prone to displaying goofy data errors, so don't take it as 100% gospel.
2. Do they errors persist and are they legit? Test a handful and ... more

Marketing

Crawl Errors

Google

Google Webmaster Tools

Feb. 10, 2011

Matthew Brown and 1 other person answered this question

What is a reasonable monthly budget/expectation for SEO for a solo practice?

I assume you mean a single owner small business. If you've got a marketing budget, allocate a healthy % of it for at least 2-3 months to build SEO into your marketing effort. That might include a few consultant hours to help set your course, ... more

Marketing

Jan. 24, 2011

Matthew Brown is now following

Jan. 21, 2011

Matthew Brown answered this question

How will Google Offers (Google's Knee-Jerk Groupon Clone) Compete with Groupon?

Here in Portland OR, they absolutely blanketed the city in Google Hotpot promotional materials, including handing out 10,000 T-shirts at a TrailBlazers game. Seemed excessive at the time just to get people to spend their time on Places pages rather than Yelp.
However, with Google Offers, ... more

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