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Matthew Carter
Director of Social Media and Marketing Communications,
IBM
0 points
As a Social Media and MarCom Director for IBM, Matt leads the social media, content marketing and digital strategy efforts for IBM's Netezza Brand.
As part of that effort, Matt has developed a Social Hub concept that connects Demand ...
As part of that effort, Matt has developed a Social Hub concept that connects Demand ...
As a Social Media and MarCom Director for IBM, Matt leads the social media, content marketing and digital strategy efforts for IBM's Netezza Brand.
As part of that effort, Matt has developed a Social Hub concept that connects Demand Generation, Content Marketing and Social Media together in a self-sustaining and growing model that contributes directly to lead revenue generation and ROI.
As one of the original members of IBM's Social Intelligence Office, Matt has also developed organization-wide standards for social measurement, analysis and actionable reporting.
Prior to joining IBM, Matt spent 14 years in the advertising agency world and then as a consultant, crafting marketing, social and digital strategy for clients.
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As part of that effort, Matt has developed a Social Hub concept that connects Demand Generation, Content Marketing and Social Media together in a self-sustaining and growing model that contributes directly to lead revenue generation and ROI.
As one of the original members of IBM's Social Intelligence Office, Matt has also developed organization-wide standards for social measurement, analysis and actionable reporting.
Prior to joining IBM, Matt spent 14 years in the advertising agency world and then as a consultant, crafting marketing, social and digital strategy for clients.
Oct. 20, 2011
is speaking at this roundtable
