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Matthias Rothkoegel

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Founder & Owner, Engage Marketing

74 points

Specalised on Marketing Automation with Eloqua, Silverpop, Manticore Technology and others. Expert in online dialogue marketing, lead generation, lead nurturing and closed loop processes.

March 14, 2012

Matthias Rothkoegel and 1 other person answered this question

Eloqua launches website in German. Is it the final breakthrough for Marketing Automation in Europe?

Thanks, Sebastian! There has been lots of movement recently in the marketing automation market in Germany. I only noticed later that Silverpop has a German website as well. The copy reads a bit strange for German native speakers, but it's good to see more vendors ... more

Content Localization

Demand Generation

Aug. 24, 2011

Matthias Rothkoegel is now following Marc-Andre Chagnon

Aug. 8, 2011

Matthias Rothkoegel recommends this answer by Alan Berkson

POLL: Klout is a legitimate metric of online influence (Agree or Disagree)

You asked two related questions.
Is Klout a legitimate metric of influence? Not yet. We are only beginning to scratch the surface of influence measurement including online influence. I'm not overly critical of nascent attempts by Klout, Peerindex, Tweetlevel et al, -- you have to ... more

Aug. 1, 2011

Matthias Rothkoegel recommends this answer by Chad White

What KPIs and metrics would you recommend to use and analyse for email performance?

While it is important to track opens and clicks and such, don't let that take your focus away from conversion- and revenue-based goals. Those are the only ones that management cares about. While opens and clicks have become more important as ISPs' filters take engagement ... more

Closed Loop Marketing

July 21, 2011

Matthias Rothkoegel and 9 other people answered this question

What is the next big thing in Marketing Automation?

Greg, thanks a lot for the analogy to CRM!
Though I can't judge the development of CRM in the late 1990's, I guess the process you described would apply to most things that one can call "innovations".
I just want to add to your post the Gartner ... more

July 20, 2011

Matthias Rothkoegel recommends this answer by Carlos Hidalgo

Anyone experiences they are willing to share with implementing Revenue Performance Management?

Laura:
I can speak on behalf of one of our clients that we have helped and continue to work with on an ongoing basis in respects to this. While with the client we do not call this RPM, we certainly measure the revenue performance.
As for ... more

Marketing Analytics

July 12, 2011

Matthias Rothkoegel and 8 other people answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

How many people should a marketing organization allocate to support a marketing automation system?

Hi Steve,
Thanks for getting back on my reply, much appreciated!
I see your point, so we agree on the working-together-factor to make marketing automation a success.
The other interesting question now: IS marketing automation just technology? Pardot recently asked if marketing automation is architecture or philosophy, and ... more

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