Maureen McCabe

Toronto Marketing Specialist for Small Business and Entrepreneurs

Maureen McCabe is a high-performance marketing and business growth expert with over 15 years of experience creating and executing powerful marketing strategies that activate sales growth and expand market penetration.

In strategic marketing leadership roles with IBM Canada and Gallup Canada, Maureen built a track record for defining brand distinctiveness and aggressive marketing strategies in the toughest and most competitive markets.

She has brought this expertise to bear as Founder and Principal of her own marketing consultancy McCabe Marketing.

Among her many successful initiatives, she is recognized for launching IBM’s Canadian operation on eBay (which she grew into the #1 most profitable sales component across both Canada and the U.S.), improving customer acquisition by a full 300%, and for earning two America’s Vice President’s Awards for exceptional business results.

Whether helping emerging start-ups develop new marketing programs and define their business’ unique personality in the market or helping more established companies capture more market share, Maureen has distinguished herself as a strategist and project manager who can help companies generate results.

With a proven track record in the small and medium (SMB) market and as an entrepreneur herself, Maureen has a profound appreciation for the challenges her clients face. By combining this experience with an exhaustive knowledge of all advertising and marketing media (web, social media, video production, TV, radio, direct mail, print, e-marketing, etc.), Maureen is able to define the right strategy for each client and each situation.

Maureen understands what it takes to succeed, is able to lead initiatives from initial strategy and “ideation” through execution, and is laser focused on meeting her customers’ needs.