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Maurene Grey

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Founder, Principal Analyst, Grey Consulting

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I'm the Founder and Principal Analyst of Grey Consulting, with over 20 years of experience in information and communication technologies and business practices, with expertise in e-communications, social media and collaboration.

Prior to starting an independent firm, I was ...

I'm the Founder and Principal Analyst of Grey Consulting, with over 20 years of experience in information and communication technologies and business practices, with expertise in e-communications, social media and collaboration.

Prior to starting an independent firm, I was Gartner's lead research analyst on email messaging, instant messaging/chat, calendaring/scheduling and human communications.

My industry involvement includes:
- first-round judge for the SIIA CODiE 2009, in the Social Media category and SIIA CODiE 2008 and 2007 Awards, both in the Communications category
- alumni Research Fellow of the Society for New Communications Research.
- Conference Director for INBOX: The Messaging Event (produced by JupiterEvents).

Contact me at maurene.grey(at)grey-consulting.com.

***

Civic involvement: Director and Founding Member: Westchester Networking Organization (WNO). Networking community for those who are in transition, under-employed, employed and entrepreneurs. http://wno.weebly.com. @WNO_NY

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Feb. 15, 2012

Maurene Grey asked a question at this roundtable

The Rise of Pinterest in B2B [2/15 @ 11 am]

Is Pinterest in a stage of hype?

Brand Awareness

Feb. 12, 2012

Maurene Grey and 4 other people answered this question at this roundtable

The Rise of Pinterest in B2B [2/15 @ 11 am]

What are some examples of brands that are doing a good job on Pinterest?

dreamglow.com shows excellent examples of branding with Pinterest http://www.dreamgrow.com/41-great-examples-of-pinterest-brand-pages/. Content curation becomes really powerful when your customers are able to partner in curating your board. Storify, Scoop.it and others (http://www.iblogzone.com/2011/12/content-curation-the-next-big-thing.html) are similar in function.
http://www.scoop.it/t/virtualreality
http://pinterest.com/grey_consulting/ more

Brand Awareness

Jan. 3, 2012

Maurene Grey and 19 other people answered this question

What makes content go viral?

Use of content curator apps, e.g., pininterest and scoopit. See http://www.practicalecommerce.com/articles/3186-5-Content-Curation-Tools-for-... for good list of tools. more

Jan. 2, 2012

Maurene Grey and 16 other people answered this question

Have you ever received a spam LinkedIn invitation?

If I get a default request from someone that I don't know, I send a response asking how I know the person. Often, I do know the person and my memory failed me (not uncommon). But if the invite message looks spammy, I reject it ... more

Social Business

Nov. 14, 2011

Maurene Grey asked a question

In a "social" world in which viral is the norm, can a legal authority impose opt-in?

Legal & Regulatory Compliance

Nov. 13, 2011

Maurene Grey asked a question

Will Google's acquisition of Apture and Katango make Circles a predominate player?

Oct. 26, 2011

Maurene Grey and 6 other people answered this question

How do you measure the return on influence of a social media campaign?

Thank you Chris and Jeff for your thoughtful comments and I agree with you both.
My point is that the traditional means for defining who are your direct and indirect influencers is morphing. Let's assume that the people who "Like" your FB event are part of ... more

Influencer Marketing

Oct. 24, 2011

Maurene Grey and 1 other person answered this question

What method(s) do you use to effectively manage your remote workforce?

Managing a remote workforce is no different than managing an on-premise workforce. Telephone, instant messaging, Web conferencing, teamr ooms and so on replace the physical interaction, but not the emotional interaction. Managers who respect the maturity of their employees will prosper more than those who ... more

General Management

Human Resources

Remote Workforce

Oct. 24, 2011

Maurene Grey asked a question

What would Google or Microsoft gain by acquiring Yahoo!?

Oct. 20, 2011

Maurene Grey asked a question

In today's economy, would you quit a job that is negatively stressful?

Company Culture

Oct. 12, 2011

Maurene Grey asked a question

Was the EU's nod that MSFT's acquisition of Skype will pose no anti-trust issues a valid decision?

Oct. 12, 2011

Maurene Grey asked a question

Is SaaS, IaaS, PaaS and other cloud services extensions to or replacements for on-premise?

Information Technology

Cloud Computing

Saas Applications

Sept. 30, 2011

Crystal Bedell selected a best answer for

What apps are no-brainers for the public cloud?

Are there applications that most organizations should consider procuring through a public cloud provider because the cost savings are a slam-dunk? -- Crystal Bedell (http://goo.gl/9dKsm)> more

Information Technology

Cloud Computing

Public Cloud Computing

Sept. 28, 2011

Maurene Grey asked a question

To what degree will the Open Government National Action Plan encourage cooperation between countries?

Sept. 7, 2011

Maurene Grey asked a question

Will geosocial services become mainstream or is it too early to tell? Why?

Information Technology

Aug. 18, 2011

Maurene Grey asked a question

How will "Web 3.0" change the "social" landscape?

Social Business

Aug. 11, 2011

Maurene Grey and 52 other people answered this question

How much does correct spelling and grammar matter when blogging?

Thanks for the URL. Love the site, Marge!

Aug. 4, 2011

Maurene Grey and 7 other people answered this question

Will you ever completely abandon your desktop for mobile devices? Is mobile the new desktop?

As Bob says, "the mobile train has left the station." However, here I am typing from the station. My laptop has Wi-Fi, but I'm tethered to my desk because all my work material is here. I own a 3G smartphone through which I read and ... more

Information Technology

Aug. 1, 2011

Maurene Grey and 13 other people answered this question

POLL: What is the one piece of info you think more startups should emphasize on their websites?

You got it, Leanne! "An educated consumer is our best customer."

July 19, 2011

Maurene Grey is now following Brent Leary and 1 other person

July 14, 2011

Maurene Grey recommends this answer by Andrew Baker

To what degree do you trust a cloud provider's capability to keep your information private?

I try to stick with services whose processes (as I understand them) are likely to minimize data loss in the event of a breach. And, I also take my own steps to mitigate what might be lost, by using encryption or other technologies as appropriate ... more

Information Technology

Cloud Computing

Cloud Computing Security

Following 12 Topics

Career Development

Cloud Computing

Information Technology

Social Business

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Talent Management

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