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Mauricio Lorca

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Operations Manager, Digital Training Chile Ltda.

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Computer Programmer (25 years of experience); former Product Manager (Digital Color and Wide-Format printing products).

WEB: Digital Training

Dec. 14, 2010

Mauricio Lorca recommends this answer by Chrissann Ruehle

What is more beneficial: creating a separate website for our blog, or adding it to our current site?

Michael,
I recently rebranded my company and this was one of the key issues that we examined. Prior to the rebrand, I had a website for my company and a seperate blog. I provided links on the blog to encourage users to visit my site, ... more

Marketing

B2B Marketing

Blog Best Practices

Blogging Tips

3 more topics

Dec. 13, 2010

Mauricio Lorca answered this question

How does your company handle unused or retired mobile devices?

We donate old cell-phones and accesories to an initiative by EntelPCS (a chilean operator company) who recycles all reciclable parts to raise funds for charities. That is so, because ours is a little company, so money is not an influencer.
Here in Chile is very common ... more

Information Technology

Dec. 10, 2010

Mauricio Lorca recommends this comment by Toni DeWitt

Traditional CRM v. Social CRM: Is There a Difference?

GREAT ARTICLE! Many online community vendors recognize what you mention in your article and are incorporating Social CRM technologies to grab conversations that are happening on the social web so that businesses can address them either openly via social media channels (i.e. Twitter, Facebook, Linked ... more

Social CRM

Dec. 10, 2010

Mauricio Lorca and 1 other person answered this question

What would happen if Microsoft bought SugarCRM?

As a specialyst in SugarCRM implementations and solutions development, I would first cry like a baby and then would start again looking for a new Open Source solution to implement.
I think the only reason for MS to buy SugarCRM would be to make a huge ... more

Information Technology

Dec. 10, 2010

Mauricio Lorca and 2 other people answered this question

How does social CRM improve your customer service?

There are 3 fields I have discovered where CRM is, at least, very important:
1- Customer support
2- Strategic decision making
3- Collaborative work
All of them are positively affected by a CRM Strategy implementation; this Strategy, however, should be the driver for the whole company to switch to ... more

Dec. 10, 2010

Mauricio Lorca and 2 other people answered this question

what is the best email management software?

The best is that one which allows the user to link those email messages with other kind of data, in order to obtain information like "ahhh!! that's the base we used to make that decision three years ago.".
The software also have to drive the user ... more

Information Technology

Email Management

Following 3 Topics

Customer Service

Information Technology

Small Business

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Mauricio Lorca

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