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Mayo Takeuchi

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Global Web Effectiveness Lead, IBM

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After over a decade of software related work - consulting, testing, documenting, developing, and program management, I have returned to consulting in the realm of web site effectiveness (with focus on search engine optimization and usability).

WEB: A career topics blog

July 17, 2011

Mayo Takeuchi and 20 other people answered this question

Are you willing to turn off your digital life when on vacation?

Being an ex-pat with most of my friends on another continent, it's especially tempting for me to remain online 24x7. Having said that, and although I have an obsessive personality, I don't happen to have an addictive one: I've lived for years at a stretch ... more

July 17, 2011

Mayo Takeuchi and 1 other person answered this question

What are the top 3 success metrics every social media or community manager should be measuring?

Hi Beth, I'm glad you liked my response. In my personal experience, color-coded dashboard reports (mainly comprised of pie charts, bar and broken line graphs) in presentation format work fine when the audience is looking at programs from the fiscal perspective mainly and have very ... more

Community Management

Marketing Analytics

July 15, 2011

Mayo Takeuchi is now following Beth Cohen-Moore

July 15, 2011

Mayo Takeuchi and 9 other people answered this question

Google+: Please share your first impressions of Google's social media site.

I've also been on it for a couple of weeks, and found the hang-out works well. I'd like better integration with Google's chat, and also wonder why Buzz posts only get listed in individual profiles (IMO it belongs in the public stream, with an option ... more

Information Technology

July 14, 2011

Mayo Takeuchi and 3 other people answered this question

Why does it seem like there so few females in high ranking positions in the tech industry?

I don't believe the "glass ceiling" phenomenon is strictly limited to tech companies, but rather most Fortune 500-esque organizations. The percentages also vary in areas like the Nordic countries, where a combination of cultural attitudes and laws allow for both men and women to not ... more

Information Technology

Cloud Computing

Information Management

July 14, 2011

Mayo Takeuchi and 3 other people answered this question

Who controls employer brand: the company, employees, public, etc.?

If I take "the company" to mean either its current C-suite execs or the historical leaders it's had, then I would say "all of the above", with (as Brenden stated) an increasing share of influence going to the public (regardless of whether the company's stocks ... more

General Management

Human Resources

July 14, 2011

Mayo Takeuchi and 1 other person answered this question

What is your opinion of Twitter handles that are company/organizations names versus people?

Perhaps it's because I work for an enterprise level business myself, but I don't find "faceless" brands off-putting. However I would expect a different sort of tweet from them, namely timely and interesting press releases, be they self-promotional or re-tweets. In the case of my ... more

Twitter Best Practices

July 14, 2011

Mayo Takeuchi and 3 other people answered this question

Recruiting cold calls: What are your best practices for reaching out to a recruit you don't know?

I would have first researched any common ground (mutual acquaintances, places where we may have crossed paths). I would also send an email first, ideally through an SNS like LinkedIn (or DM via Twitter) to gauge their receptivity to a voice call.
I don't think ... more

General Management

Human Resources

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