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Melissa Burdon
Sr. Marketing Analyst,
FutureNow Inc
20 points
After receiving a Bachelor of Commerce degree, specializing in Marketing, I started in the Online Marketing space in 1999 with an Ottawa based dot com. I lead a successful SEO strategy as well as started and managed their Affiliate program ...
After receiving a Bachelor of Commerce degree, specializing in Marketing, I started in the Online Marketing space in 1999 with an Ottawa based dot com. I lead a successful SEO strategy as well as started and managed their Affiliate program. In 2005 I joined FutureNow's cutting edge team of analysts and learned Conversion Rate Optimization from some of the innovative and leading voices in the industry. Now, having worked with FutureNow for over 5 years, I'm actively working as one of their Sr. Marketing Analysts which continues to allow me the opportunity to work with a large variety of clients, of all sizes, in many different industries. I'm also heading up Marketing and Lead Generation for our own organization.
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WEB: FutureNow Blog
Jan. 21, 2011
Melissa Burdon
and
1 other person
answered this question
How have you built target personas to present content and market effectively to customers/prospects?
Dear Mr. Davies, you ask an excellent question! Since the ultimate goal of personas is to facilitate speaking to your customers about the things that matter most to them, many companies immediately jump to customer research or surveys to try to answer this question. But ... more
