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Michael Brenner
Sr. Director, Global Integrated Marketing,
SAP
594 points
Michael Brenner is the author of B2B Marketing Insider, co-founder of Business2Community.com and serves as Sr. Director of Global Integrated Marketing for SAP's On Demand solution SAP Business ByDesign. SAP is the worldwide leader in business software.
Michael ...
Michael ...
Michael Brenner is the author of B2B Marketing Insider, co-founder of Business2Community.com and serves as Sr. Director of Global Integrated Marketing for SAP's On Demand solution SAP Business ByDesign. SAP is the worldwide leader in business software.
Michael has been working in marketing for over 17 years in various roles serving a diverse group of industries. The one thing that ties his experience together is the use of customer information and market insights to drive results-based marketing strategies and true ROI through higher sales and customer loyalty.
Michael started his career with the Nielsen Company, the global marketing information leader. At Nielsen his roles spanned many functions in client service and sales, regional marketing, and global product management – but shared a common goal – to help the world’s leading retail and consumer brands achieve higher sales, improve their customer and supplier relationships and grow their share of the market through the innovative use of sales and customer survey information.
Michael has also held the senior marketing position with FullTilt, a software start-up acquired by QAD software, and International Communications Research (ICR), a top research company in the U.S. His experience in sales, field marketing, product development, global marketing along with functional expertise in customer insights, database marketing, search marketing, media buying, social media and lead generation provide Michael with the unique perspectives that today’s market requires.
Michael graduated from St. Joseph’s University (Philadelphia, PA) in 1993
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Michael has been working in marketing for over 17 years in various roles serving a diverse group of industries. The one thing that ties his experience together is the use of customer information and market insights to drive results-based marketing strategies and true ROI through higher sales and customer loyalty.
Michael started his career with the Nielsen Company, the global marketing information leader. At Nielsen his roles spanned many functions in client service and sales, regional marketing, and global product management – but shared a common goal – to help the world’s leading retail and consumer brands achieve higher sales, improve their customer and supplier relationships and grow their share of the market through the innovative use of sales and customer survey information.
Michael has also held the senior marketing position with FullTilt, a software start-up acquired by QAD software, and International Communications Research (ICR), a top research company in the U.S. His experience in sales, field marketing, product development, global marketing along with functional expertise in customer insights, database marketing, search marketing, media buying, social media and lead generation provide Michael with the unique perspectives that today’s market requires.
Michael graduated from St. Joseph’s University (Philadelphia, PA) in 1993
WEB: Michael Brenner Blog
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