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Michael Fox
Partner,
Thought Action Group
1106 points
With more than twenty years of international experience working with Global 100 organizations, co-founder Michael Fox has a unique perspective on the role that sales and marketing plays together.
During his time working for IBM's Knowledge Management team, and ...
During his time working for IBM's Knowledge Management team, and ...
With more than twenty years of international experience working with Global 100 organizations, co-founder Michael Fox has a unique perspective on the role that sales and marketing plays together.
During his time working for IBM's Knowledge Management team, and Business Objects, Michael realized that the best source of sales training was other sales people. His efforts to apply this at a Silicon Valley enterprise software company was directly influential in growing professional services revenue by 49% in less than 18 months. Michael has trained in, and applied Solution Selling, SPIN Selling, the Complex Sale, and Miller Heiman account management methodologies, Michael has an all-round perspective of the strengths and weaknesses of each.
With more than fifteen years in strategic corporate marketing roles, mostly for Silicon Valley-based companies, Michael has the rare blend of experience that can significantly improve sales performance.
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During his time working for IBM's Knowledge Management team, and Business Objects, Michael realized that the best source of sales training was other sales people. His efforts to apply this at a Silicon Valley enterprise software company was directly influential in growing professional services revenue by 49% in less than 18 months. Michael has trained in, and applied Solution Selling, SPIN Selling, the Complex Sale, and Miller Heiman account management methodologies, Michael has an all-round perspective of the strengths and weaknesses of each.
With more than fifteen years in strategic corporate marketing roles, mostly for Silicon Valley-based companies, Michael has the rare blend of experience that can significantly improve sales performance.
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I'm a little bit surprised by previous responses, that they are either focused on technology or on defining sales enablement piece parts only. If we rename such well known topics as sales training or content marketing as „sales ... more