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Michael Rosenberg

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Founder, Socialthirst

76 points

Background in sales and marketing, primarily in high-tech. From Silicon Valley, I got my start selling Sybase, later went on to work for Oracle in the Strategic Accounts division.

WEB: RealviewTV

Jan. 5, 2011

Michael Rosenberg and 1 other person answered this question

Speak Goliath: What's the toughest sale you've made in your career? How'd you win it?

I was about $10k short of making presidents club and was working on a huge software deal with the DOT. It was the last day of the quarter and now about 5pm. My sales floor was completely empty as everyone was outside celebrating a big ... more

Lessons Learned

Jan. 5, 2011

Michael Rosenberg and 1 other person answered this question

What are some effective motion techniques to use at trade shows?

Very simple answer: Just get out into the isle and talk. Have conversations with some passion behind what you do. Too many tradeshow booths have a feeling of sadness around them as if the people working do not want to be there.
A company I ... more

Events and Trade Shows

Trade Show Exhibit

Jan. 5, 2011

Michael Rosenberg recommends this answer by J.D. Gershbein

Top Social Media Marketing Thought Leaders and Influencers to Track in 2011?

I hope it is within the laws of etiquette to nominate oneself:
J.D. Gershbein, Owlish Communications http://www.linkedin.com/in/jdgershbein
I have already been nominated to several such lists.
The tide has turned for LinkedIn. Demand for knowledge on how to leverage it for business is off the charts and there ... more

Jan. 4, 2011

Michael Rosenberg and 4 other people answered this question

Free Websites for own business pages

I have used wix.com in the past and absolutely loved it. Very simple to setup and incorporate social feeds for twitter, facebook, and RSS. You can enter HTML code if you like but it is a WYSIWYG editor.
Downside: It is flash based. It loads ... more

Information Technology

Small Business Websites

Jan. 3, 2011

Michael Rosenberg answered this question

Who are currently the leading adopters of social media?

Hospitality / Food & Beverage.
Restaurants, bars, and hotels have the unique ability to leverage a majority of the social media platforms at once.
Example: a local restaurant can easily use Twitter, Facebook, Yelp, Foursquare, Groupon, and Scoutmob. This isn't to say they are using ... more

Marketing Strategies

Small Business Social Media

Jan. 3, 2011

Michael Rosenberg recommends this answer by Craig Rosenberg

How many businesses have a framework for successful execution of their content marketing strategies?

Stephanie:
Great question. Here is what I believe the answer to your question is: "They will but it won't be overnight."
Marketers have been figuring it out for the last 5-7 years now and are still trying to come up for air:
1. SEO
2. SEM
3. Quantifiable Lead Generation
4. ... more

Content Marketing

Content Marketing Strategies

Jan. 3, 2011

Michael Rosenberg and 3 other people answered this question

Posterous or Tumblr? Which do you prefer and why?

1. Posterous and Tumblr are both blogging platforms that are extremely simple to setup and use. Both have theme templates available (Tumblr has more available but Corey Watilo is working on new updates to the theme library for Posterous).
2. I've used Tumblr by logging in ... more

Dec. 28, 2010

Michael Rosenberg and 1 other person answered this question

To what extent can you actually motivate your sales people?

If money and perks don't motivate a sales person, I don't know what else will. However, there are a few things that can get a sales person into a slump. Take a look at the culture, work environment (are there outside factors that are prohibiting ... more

Employee Motivation

Sales Management

Dec. 28, 2010

Michael Rosenberg is now following

Dec. 28, 2010

Michael Rosenberg is now following

Dec. 28, 2010

Michael Rosenberg is now following

Dec. 9, 2010

Michael Rosenberg recommends this answer by Michael Brenner

Social Media Marketing Trends: What are the top social media marketing trends to follow in 2011?

1. Social plus Mobile. As more people buy 3G and 4G phones, they are using them to connect with others at an even more rapid pace. Video sharing and watching on mobile phones is becoming ubiquitous. This will have dramatic implications for marketers, content marketing ... more

Interactive Marketing

Nov. 30, 2010

Michael Rosenberg and 4 other people answered this question

Looking for user reviews of HootSuite?

I know HootSuite is used quite a bit in the industry but I am just not a fan. It seemed slow when compared to Tweetdeck.
If you are looking to get serious about social media management, I would seriously consider SproutSocial.
For a small monthly fee, ... more

Social Media Marketing

Nov. 30, 2010

Michael Rosenberg recommends this answer by Loren McDonald

Would love to expand my social network. What applications and sites would you suggest?

Willem, First you say that you are "on" Facebook, LinkedIn, etc... - but you don't say what you are doing on these networks.
Absent that, a couple of thoughts:
1) Blog: If you don't have a blog at PropoX, establish one. Your goal is to ... more

Nov. 30, 2010

Michael Rosenberg recommends this answer by Holly G. Green

If a person wishes to become an effective senior leader, what traits should they develop?

The primary task of the senior leader is to produce results through others. Therefore, one of the most critical traits senior leaders can develop is the discipline of self-assessment in areas that relate to this task.
The Short View focuses on what you have learned during ... more

General Management

Leadership Development

Leadership Excellence

Leadership Qualities

Nov. 9, 2010

Michael Rosenberg and 11 other people answered this question

How should SMBs with small geographic markets use social media?

I would recommend you use twitter, facebook, and linkedin in an effort to engage with local businesses who are actively leveraging social media just like you. The key here is to think outside of the box and have a call to action.
My recent success ... more

Social Media Marketing

Social Media Marketing Strategies

Oct. 18, 2010

Michael Rosenberg and 2 other people answered this question

What is the priority at your business? People or profits?

People. We have the motto "take care of employees and customers and the money will take care of itself." In my opinion, once you put the dollar first, you have lost. However, you cannot lose sight of profits and profit margins. more

General Management

Business Development

Business Development Strategy

Oct. 14, 2010

Michael Rosenberg and 1 other person answered this question

Do you use social media marketing for your B2B business and if so how?

I have had success with Twitter and Linkedin. I own a social media management company and target a handful of industries. So how do I communicate to an audience in different verticals? I mix it up. I enjoy researching and sharing content that my prospects ... more

Oct. 14, 2010

Michael Rosenberg and 2 other people answered this question

Twitter:If you block someone on Twitter, will they know?

No. But we are all now curious to see how this story ends. Update us offline.

Twitter Best Practices

Oct. 13, 2010

Michael Rosenberg recommends this answer by Geoff Alexander

Inside Sales Tips: What are the tips for success you would give an individual inside sales rep?

I write a blog with tons of inside sales tips, but if I have one that I think is really critical, it's to figure out a way for you to have loads of fun while making your calls. All the tips in the world won't ... more

Inside Sales Training

Lead Development

Oct. 13, 2010

Michael Rosenberg recommends this answer by Jeff Ogden

What should go in your email signature?

This is a great question. Your email signature is a superb soft selling tool.
My recommendations include:
Name, Title, email address
Website
Linkedin and Twitter profiles
Links to blog article of note or upcoming events
Keep it simple, but focus on a few high value items.
Hope that helps,
Jeff Ogden, the Fearless ... more

Email Etiquette

Email Signature

Oct. 13, 2010

Michael Rosenberg and 12 other people answered this question

Which kind of sales leader is more valuable to a company? A rainmaker or a meteorologist?

A meteorologist. Accurate forecasts are going to have a much greater impact to the business as it communicates to management, the current state of the sales pipeline. Providing the accurate forecast, even if below expectations, allows management time to make necessary adjustments, pull deals forward, ... more

Oct. 13, 2010

Michael Rosenberg asked a question

Who have you used for outsourced Accounting Services?

Accounting Software

Oct. 12, 2010

Michael Rosenberg and 1 other person answered this question

What is a reputable branding agency?

I've worked with NIA Creative in California and loved the people and process. www.niacreative.com

Oct. 12, 2010

Michael Rosenberg and 21 other people answered this question

How should a small business start up go about creating a website?

I agree with Jeff Dix. I've developed 4 sites with www.wix.com and absolutely love it. I would say it's an absolute must for a small business. You can get a nice looking site up quickly. The more you use wix, the more you realize the ... more

Oct. 8, 2010

Michael Rosenberg asked a question

Are there traditional magazines who have leveraged social media to transition to a web audience?

Oct. 7, 2010

Michael Rosenberg answered this question

Are my managers setting a bad example for my sales team?

I would spend just as much time in management training, setting standards and consistent business practices. If there is resistance to such training, you can call it a brainstorming or roundtable discussion. Point being, get your managers on the same page and have them verbalize ... more

Sales Execution

Sales Managment

Oct. 7, 2010

Michael Rosenberg and 11 other people answered this question

Does tone and pitch of voice help reps get through gatekeepers?

Content is king. A rep with a squeaky voice will get my assistants attention and respect if she/he has done proper research and has relevant content relating to our business. Interesting how sales content is very much like social media content. If the rep is ... more

Telemarketing Employees

Oct. 7, 2010

Michael Rosenberg recommends this answer by Michael Brenner

What is the state of branding in today's marketing? How is it different?

Hi Craig,
Great question. My thoughts are that social media is being so widely discussed because of the very fact that it has changed marketing (and sales and service and branding...). It is allowing conversations between our customers instead of just between us and them. ... more

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