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Michael Rosenberg

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Account Executive, Demandbase

18 points

May 25, 2012

Michael Rosenberg asked a question at this roundtable

Marketing Thought Leaders: A Conversation with Julie Fajgenbaum [5/25 @ 11 am]

How do you segment your B2B and B2C business? Why is it important for you to market differently to each?

American Express

Content Marketing

Financial Services Marketing

May 24, 2012

Michael Rosenberg and 3 other people answered this question at this roundtable

Dos and Don'ts of Small Business Marketing [5/29 @ 11 am]

If you had to pick one, which of the social media platforms would best serve a local service business?

When I had my company I used Sprout Social as my social media platform. There is no reason to limit yourself to one network. Use a platform and work them all at the same time. I too had a local service business and was able ... more

Small Business Marketing

May 24, 2012

Michael Rosenberg is now following Carlos Hidalgo and 10 other people

May 21, 2012

Michael Rosenberg and 5 other people answered this question

What are the ways that sales can use the content marketing produces?

1. Leverage the content and flow it into your stale email templates.
2. Understand content and share with prospects. Be the person prospects go to for fresh ideas and industry perspective.
3. Share content on social networks. "Social Selling"
4. Create a feedback loop. Let ... more

Content Marketing

Sales Collateral

April 30, 2012

Michael Rosenberg and 17 other people answered this question

What tips do you have to grow your business on a tight budget?

The growth of my company was heavily impacted when I focused on profit margins. I re-structured comp plans, negotiated lower rates with my suppliers, and rewarded my employees on higher margin deals. We then began to grow volume, which had an even greater effect on ... more

April 30, 2012

Michael Rosenberg and 4 other people answered this question

How do you calculate the close ratio for your organization?

I use the 30,000 ft view. I want to know the number of leads entering the funnel, how many of those were qualified and identified as opportunities. This is where my close ratio begins. If I have 10 new opportunities in a month and close ... more

Sales Management

Feb. 22, 2012

Michael Rosenberg asked a question at this roundtable

Are You Already Behind On Your 2012 Sales Goals? [2/22 @ 11 am]

What are some different ways you keep morale high when the team is behind on goals?

Lead Management

Dec. 27, 2011

Michael Rosenberg recommends this answer by David Raab

What is the hottest thing in technology marketing right now?

random thoughts...
- infographics seem to be multiplying like rabbits. Usually not much meat but easy to consume in small bites. As I said, like rabbits.
- more substantively, I'm intrigued by the idea of "advocate management", whereby companies make a very systematic effort to recruit and ... more

Marketing Strategy

Technology Marketing

Nov. 17, 2011

Michael Rosenberg and 6 other people answered this question at this roundtable

Successful Strategies for Prospecting [11/10 @ 12:30 pm]

What is an example of an effective voice mail?

I love it. Going to do this today. So many times we go into a meeting knowing our expected outcome but we forget to give the same attention to our emails and voicemails. Glad you posted this. Thanks! more

Nov. 14, 2011

Michael Rosenberg asked a question

How do you get your sales team to see a month or two ahead when on a Monthly quota?

Sales Management

Nov. 14, 2011

Michael Rosenberg and 2 other people answered this question

What's your answer to the "connected world" workforce?

We have aligned with marketing to make sure our workforce has the right tools, messaging, and understanding of our social media policies. We are going to leverage this power and build communities linking the voice of the customer and thought leadership of our workforce. We ... more

Information Technology

Nov. 14, 2011

Michael Rosenberg and 16 other people answered this question

Do you think the ABC (always be closing) approach is dead?

In reading the discussion above, my conclusion is that ABC isn't dead, it's just that our definition of Closing has changed and is completely different for everyone. To say ABC is dead is just saying that we just don't sound like Alec Baldwin in the ... more

Always Be Closing

Sales Management

Aug. 31, 2011

Michael Rosenberg and 3 other people answered this question

Do you think it is a good idea for Oracle to promote their CRM outside of Dreamforce?

While it seems a little awkward, I don't see anything wrong with it. They should be there to capture some of the audience but I doubt it will have much impact on Salesforce marketshare. Oracle will get people to listen...cutting a check is a completely ... more

Information Technology

Aug. 10, 2011

Michael Rosenberg recommends this answer by Andrew Baker

How can a business protect itself against groups like Anonymous and Operation Payback?

Scott,
There are definitely technologies that can be used to mitigate DDoS attacks. Vendors such as TopLayer.com make solid DDoS mitigation tools.
Other options, which can be used in conjunction with your current locally deployed tools involve DoS mitigation services from organizations such as Verisign.com.
Working with local ... more

Information Technology

Aug. 10, 2011

Michael Rosenberg and 1 other person answered this question

What is a Ddos attack?

Here is a different way to look at a DDoS attack:
For this story, the McDonalds restaurant is the website and the Flashmob represents denial of service traffic.
Imagine you are in line at McDonald's and all of a sudden a Flashmob comes running through every door ... more

Information Technology

Denial of Service

Denial of Service Attacks

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