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Nov. 6, 2011
is now following
Craig Rosenberg
Nov. 5, 2011
Michael Vangel
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6 other people
answered this question
How do you measure the return on influence of a social media campaign?
At its very root, the discussion distills to what is ROI? For me, it is the "perceived benefit received divided by the perceived cost incurred". Within the context of determining Social Media ROI and other many other media for that matter, we may never be ... more





