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Michael Ward

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Founder & CEO, Net-Results Marketing Automation

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May 17, 2012

Michael Ward recommends this answer by Frank McSwain Jr

What are your thoughts on change management, particularly in a sales organization?

One of my former mentors, Norman Block, said something 20 years+ ago that still sticks with me, “People support what they help create.” As is relates to change management, the key is to involve one’s teams in the decision-making process concerning what change will actually ... more

Human Resources

Change Management

Corporate Culture

May 19, 2011

Michael Ward recommends this answer by Gregory Smith

How long does it take to fully implement a basic marketing automation system?

It took us about one full week to implement our system, and about one month for us to have it fully stabilized. We use Net Results (http://www.net-results.com) and have been doing so for almost a year now. Getting the system set up took our web ... more

Marketing Automation

Marketing Automation System

May 19, 2011

Michael Ward and 10 other people answered this question

Does the "Revenue Performance Management" message actually work?

Revenue Performance Management - RPM - is a fancy way of saying "measure marketing's impact on sales". It's a made up acronym designed to impress the impressionable - in this case executives. Taking nothing away from the concepts and technology behind the phrase (which I ... more

Focusmarketingrt

Marketing Automation

May 19, 2011

Michael Ward and 3 other people answered this question

Is "easy to use" a real selling point or misleading for marketing automation?

Claiming a product is "easy to use" is not the same thing as claiming magical powers to align your sales & marketing efforts automatically.
I don't see any MA vendors claiming the latter. Has anyone else seen such a thing?
If a product is easy to use ... more

March 31, 2011

Michael Ward and 17 other people answered this question

Who is attending SugarCon 2011 and would like to meet up with the Focus Expert Services Team?

I’ll be there and be square.
I’m speaking in the SugarExchange track on Wednesday on Marketing Automation 101 – benefits, drivers, business case and of course SugarCRM integration.
Net-Results is a Gold sponsor – we’d love to meet you, stop by and introduce yourself. more

Oct. 1, 2009

Michael Ward recommends this answer by Matt Filios

What happens after marketing throws leads over the fence to sales?

Good question, Catherine, although I think your question answers itself much of the time. When one generally throws something 'over the fence' in hopes of something happening, any control of outcome has been lost and all you have is hope.
This mystical 'fence' between marketing ... more

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Marketing Automation

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