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Michele Linn

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Content Development Director, Content Marketing Institute

80 points

June 10, 2011

Michele Linn is now following Michael Brenner and 7 other people

June 10, 2011

Michele Linn and 2 other people answered this question

What are your tips for creating an effective call to action?

I think a call to action should be:
Specific: One of the worst calls to action is the home page of your website. Instead, have a very specific call to action, such as a white paper, eBook, a relevant blog post, etc.
Logical: Ideally, you want your ... more

May 12, 2011

Michele Linn and 20 other people answered this question

Should a small business blog or just set up a Facebook page?

In an ideal world where time in unlimited, I think most companies can benefit from blogging, especially if they have a plan on who they want to reach. They are a great platform that tie into a solid social strategy.
However, blogs are a lot of ... more

Nov. 11, 2010

Michele Linn and 9 other people answered this question

Content Marketing: How do you decide what content should require registration or not?

Like Jeff says, there is no one right answer, but in general, I think marketers should consider free/no-registration-required content for two reasons:
1) You want to increase the reach of your content: If your goal is awareness, it’s a great idea to not require registration. I ... more

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