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Michelle Lemire
10 points
Innovative and versatile market researcher who embraces technology, emerging media and customer communications to build relationships and improve client market share.
Interested in all things technology and web-related. Lifelong learner, participating in ongoing market research, social media and marketing training. Speaker and trainer on market research and social media topics.
Interested in all things technology and web-related. Lifelong learner, participating in ongoing market research, social media and marketing training. Speaker and trainer on market research and social media topics.
June 21, 2011
Michelle Lemire
and
3 other people
answered this question
Market Researchers: When do you opt to use a chart vs. table to illustrate your findings?
I agree with Stewart that the audience should be considered. But, as a rule of thumb, it is generally easier to see trends in a chart than a table, and charts are better suited for more quickly sharing general findings, such as in a presentation. more
