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Miguel Arias

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IMASTE

116 points

Miguel Arias (32) is co-founder and CTO of IMASTE. IMASTE is the european leading specialist in virtual events, fairs and trade shows. Since its launch, IMASTE has delivered more the 100 virtual experiences in more than 15 countries.

IMASTE has ...

Miguel Arias (32) is co-founder and CTO of IMASTE. IMASTE is the european leading specialist in virtual events, fairs and trade shows. Since its launch, IMASTE has delivered more the 100 virtual experiences in more than 15 countries.

IMASTE has strong partnerships with some of the major job boards across the globe, aswell as with global corporations and interactive agencies, with a strong focus in the european and south american markets.

Miguel is also a proactive start up mentor, integrated in the Instituto de Empresa Business School Venture Lab programme.

Prior to IMASTE, Miguel was project leader at Dragados, the leading spanish construction company.

Miguel holds a MSc Degree in Civil Engineering from the Universidad Politécnica de Madrid, and a Professional MBA from the Instittuto de Empresa Business School, and is fluent in 4 languages.

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WEB: Virtual events blog

Nov. 18, 2011

Miguel Arias recommends this answer by Dennis Shiao

How is the virtual trade show market trending right now?

You're probably not seeing them because they're happening in B2B markets outside of your realm (ha ha ;-).
To tie two components of your question together, I do see two trends:
1) Growth in adoption from B2B industries beyond technology;
2) Use of hybrid trade shows, whereby a ... more

May 4, 2011

Miguel Arias is now following Tom Wieser and 2 other people

May 4, 2011

Miguel Arias recommends this answer by Michael Berman

Virtual event worst practices: What are the mistakes organizations make with virtual events?

Excellent virtual event worst practices from Tom and Dennis. Here are a few more:
LACKING “THE VISION THING”
Unless you have clear goals in mind and strategies to achieve them, your virtual event will not be a success. An experienced Virtual Event Manager can help guide you, ... more

April 25, 2011

Miguel Arias and 8 other people answered this question

Virtual Events & Trade Show Trends: What are the biggest trends to follow for 2011?

Hi Dan,
I can just talk about Europe, but we have seen an increase in the number of organised virtual events and size market, of over a 35 %, comparing the same period in 2011 and 2010.
BR,
Miguel more

Events and Trade Shows

April 25, 2011

Miguel Arias recommends this answer by Paul Salinger

How can virtual events be used as a marketing channel?

Aren't events inherently a marketing channel and a part of the marketing mix? Why would virtual events be any different than also being part of that same mix and planned in the same way as other pieces of marketing? There's nothing really that different about ... more

Event Marketing

Jan. 30, 2011

Miguel Arias and 1 other person answered this question

Virtual Event Platforms and IT infrastructure: top solutions(s)?

Check out the following leading platforms:
http:/www.imaste-ips.com
http://www.inxpo.com
http://www.unisfair.com
http://www.6connex.com
http://www.expos2.com
BR,
Miguel

Information Technology

Events and Trade Shows

IT Infrastructure

Jan. 26, 2011

Miguel Arias and 6 other people answered this question

Why are all webinars an hour long when business people are busier than ever?

I wonder the same myself :).
I think this is a translation from the physical events world we need to get rid of. Physical one hour speeches were boring enough, but audiences were trapped in the auditorium and could not multitask. In the virtual world, ... more

Jan. 20, 2011

Miguel Arias and 7 other people answered this question

What are/will be the biggest impediments to the Virtual Event market reaching its potential?

1. Lack of disruptive innovation
Till now, most of the platforms have been trying to replicate the physical events model and interactions. And right now, the existing vendors have a big inertia and enough customer base and coded lines to make it quite difficult to implement ... more

Virtual Trade Show

Nov. 23, 2010

Miguel Arias recommends this answer by Dennis Shiao

Virtual Trade Show Best Practices: Best Practices for Exhibiting at a Virtual Trade Show

1) Understand the differences between virtual and physical.
In a physical event, your clues and cues are obvious - someone walks into your booth, you greet them and introduce yourself. In a virtual event, the cues are a bit more subtle. Do you invite every single ... more

General Management

Events and Trade Shows

Nov. 19, 2010

Miguel Arias recommends this answer by Dennis Shiao

Should virtual event teams reside on the IT or Business side?

Phil - I'd say it's based on the types of virtual events. Ultimately, the team should reside within the group (or groups) that is driving the business benefit of using virtual events.
For instance, for virtual events around lead generation, the team may best belong in ... more

Information Technology

Events and Trade Shows

Nov. 9, 2010

Miguel Arias recommends this answer by Cece Salomon-Lee

Unisfair vs. ON24

Hi Dennis,
To better understand how to respond to your questions, and to address Miguel's comments, why are you focusing on Unisfair and On24? Have you already done your initial research and now you're seeking community feedback as part of your purchase decision? And if ... more

Virtual Event Platform

Virtual Events Software

Virtual Events System

Nov. 4, 2010

Miguel Arias and 2 other people answered this question

What are the costs of virtual trade shows vs. live trade shows?

Hi Chris,
Excepto for very targeted and tailored professional events, where content of sessions is of enormous value, most of the virtual events around are free for attendees.
To put on a virtual trade show you should take into account the costs for the tech ... more

Events and Trade Shows

Live Trade Shows

Virtual Events Software

Oct. 22, 2010

Miguel Arias recommends this answer by Dennis Shiao

How do I build the same trust at a virtual trade show as I did at a live trade show?

Aaron - my suggestions:
1) GIVE PROSPECTS what they want - this is essential, of course, whether your trade show presence is virtual or physical. Provide visitors with relevant content in your booth. What information do they need to help make a purchasing decision? Map that ... more

Oct. 22, 2010

Miguel Arias and 2 other people answered this question

Which is better for lead qualification? Live or virtual trade shows?

Hola Pete,
we come from the physical trade show industry and evolved with the years to virtual or hybrid events. And one of the main reasons to do that was, actually, the fact that we were able to deliver much more leads to our exhibitors ... more

Event Marketing

Oct. 6, 2010

Miguel Arias answered this question

What are examples of virtual career fair applications?

Hi Rachel,
I would like to present you our own solution. We are the worldwide leading platform for virtual career fairs, with successful events in more than 10 countries.
We have delivered virtual job fairs with more than 150.000 unique visitors in UK, France, Spain, ... more

Human Resources

Events and Trade Shows

Sept. 28, 2010

Miguel Arias recommends this answer by Joerg Rathenberg

What is a "virtual event"?

Chad, I would slightly differ from the above characterization. Virtual events are more commonly defined as realistic looking locations on the internet where people get together to connect, learn and network around a specific topic. There is also a definition on wikipedia: http://en.wikipedia.org/wiki/Virtual_event
As opposed ... more

Sept. 22, 2010

Miguel Arias recommends this answer by Joerg Rathenberg

Virtual Events: Best practices for determining the success of your virtual event?

Courtney, I run a very successful series of industry best practices events on our virtual engagement platform. Here are the metrics I use to determine the results of my program:
1. Number of Registrants - This measures the effectiveness of our promotional campaigns. I track ... more

Virtual Event Strategy

Sept. 22, 2010

Miguel Arias recommends this answer by J-P De Clerck

What do you suggest for a small company that has no seo budget?

Hi Caty,
There are obviously plenty of things you can do as some other people mentioned. However, the key question is what marketing purposes do you want to serve and how do you want to find prospects - or better: have them find you?
SEO is not ... more

Online Marketing

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