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Aug. 1, 2011
Aug. 1, 2011
Mike Beder
and
3 other people
answered this question
Market Researchers: How long should qualitative interviews ideally be?
In the face-to-face qualitative arena in Australia, we see interviews ranging from 30 minutes to 1.5 hours. Duration is obviously dependant on a commensurate honorarium and the profile of the participant. more