Mike Boysen

My career has taken me on a unique journey from 30,000 feet, down to the trenches and back up again. I bring a unique perspective because of this, and a wealth of experience. I strive to put my customers, and my customers’ customers, at the center of the solutions I develop and deliver, which means:

• Influencing the design of frameworks for understanding the needs of my customers’ customers – by understanding the jobs they do.
• Helping my customer design cross-functional workflows and supporting process from the perspective of their customer, not around a product or service.
• Helping my customer design unique customer experiences that are as friction free as possible, and also extend the opportunity to co-create value with their customers.
• Helping my customer understand that relationships are important and that the social customer requires that they adapt by engaging them where they want to engage.
• Helping my customer understand that measuring disengagement may be more important than measuring engagement.
• Helping my customers set strategic customer-centric goals and supports them by aligning the appropriate process to them. Both people and technology are then aligned to the process, with an emphasis on the people.