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Mike Calcaterra

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Owner, Italian Sportswear

153 points

March 15, 2012

Mike Calcaterra asked a question at this roundtable

Marketing to the Capital Markets [3/15 @ 11 am]

How is sales and marketing alignment in the financial services industry?

Financial Services

Financial Services Marketing

July 11, 2011

Mike Calcaterra is now following Dave Stein and 10 other people

June 9, 2011

Mike Calcaterra asked a question at this roundtable

Social Media IPOs: The impact of Linkedin and what’s next [6/9 @ 11 am]

If the Dow breaks through the low-end support and falls more, will the social IPO frenzy freeze?

June 9, 2011

Mike Calcaterra and 3 other people commented on a roundtable

Social Media IPOs: The impact of Linkedin and what’s next

George Soros: "When I see a bubble, I invest" from Joshua Brown. I love it

June 9, 2011

Mike Calcaterra asked a question at this roundtable

Social Media IPOs: The impact of Linkedin and what’s next [6/9 @ 11 am]

What is the impact of a Facebook IPO on markets/bubbling?

June 9, 2011

Mike Calcaterra asked a question at this roundtable

Social Media IPOs: The impact of Linkedin and what’s next [6/9 @ 11 am]

How long will this "bubble" last? And what happens when it "pops"?

May 17, 2011

Mike Calcaterra recommends this answer by Brian Vellmure (@BrianVellmure)

VRM stands for Vendor Relationship Management. It is the Yin to CRM's Yang and aims to give the customer the power to manage their own identity, information, and relationship with vendors.
One of the most significant voices of the VRM movement is Doc Searls (one of ... more

General Management

May 17, 2011

Mike Calcaterra recommends this answer by Brian Vellmure (@BrianVellmure)

What is your definition of social CRM?

Social CRM is a strategy aimed at aligning the organization's value chain around the emerging social customer.
The Social Customer represents a new breed of customers that have emerged along with the growth and adoption of social (and other emerging) technologies.
The Social Customer:
(1) Is bombarded ... more

May 17, 2011

Mike Calcaterra recommends this answer by Joe Chernov

Will smaller, more intimate social networking sites threaten Facebook's dominance of social media?

I believe there are precisely three plausible threats to Facebook:
1. Facebook itself. I won't say that Facebook is one privacy scandal away from anything dire, but I do think the company needs to continue to take privacy increasingly seriously if they are going to avoid ... more

Information Technology

Market Saturation

May 16, 2011

Mike Calcaterra asked a question

How many opt-ins do I need to start an email program?

Email Marketing

May 16, 2011

Mike Calcaterra asked a question

How do you decide "who" to friend on Facebook?

General Management

May 13, 2011

Mike Calcaterra recommends this answer by Paul Helm

Would you choose a better title at a lesser company or a lesser title at a better company?

All things being equal? Are we comparing apples to apples, or apples to oranges?
My thought here is that most people would have to know more of the details before being able to answer a question like this. As individuals proactively manage their careers, either on ... more

Human Resources

Career Development

Self Improvement

May 11, 2011

Mike Calcaterra recommends this answer by Matt Heinz

Why are your sales down?

I also believe you can often find the symptoms and solutions to sales problems by asking questions of your current systems, processes and assumptions. For example:
1.) Are you selling to the right buyer?
Make sure you understand who the right decision-maker is for buying your product ... more

Sales Management

May 11, 2011

Mike Calcaterra recommends this answer by Mike Volpe

How did Hubspot generate 40,000 leads in a month?

Without giving away the super secret stuff (because all the marketing automation companies copy everything we do and I'm tired of doing their marketing for them and not getting a paycheck for it) here is how I would answer the question.
1) Inbound Marketing
We have built ... more

Lead Generation

Marketing Automation

May 6, 2011

Mike Calcaterra recommends this answer by Tom Pick

Is using cheap social media a cop-out for marketers?

Nothing could be further from the case. Any marketer who's done any serious investigation of / experimentation with social media marketing understands there is nothing "cheap" about it. While many of the actual tools are free, it takes a significant investment of time and effort ... more

Email Marketing

Social Media Marketing

May 6, 2011

Mike Calcaterra recommends this answer by Richard Fouts

What is the best example of customer service you have ever seen?

It seems the best stories come from companies that empower their employees. While at the Royal Gardenia hotel in Bangalore, I took ill and had to cancel my trip to Chenai (which meant cancelling flights, hotels, meetings .. ugh!). I had all my travel documents ... more

Customer Advocacy

Customer Excellence

Customer Expectations

May 6, 2011

Mike Calcaterra recommends this answer by Andrew Baker

SAP says the Amazon outage has influenced their cloud push, have other SaaS providers felt this?

As soon as I read the headline, I thought "this sounds like a pre-emptive excuse for poor sales," and unfortunately, after reading the article, I have seen nothing to change my opinion.
Note that SAP was late in getting into the cloud -- due to delays. ... more

Information Technology

Cloud Computing

May 5, 2011

Mike Calcaterra recommends this answer by Chris Tompkins

What are some good ideas for increasing the number of "likes" on a company facebook page?

There is no one strategy that will help you get thousands of "Likes" to your Facebook page. In fact, the best way to get achieve the almighty Facebook "Like" is to diversify your strategy in addition to cross marketing on a consistent basis.
For example, off-site ... more

Following 9 Topics

Customer Service

General Management

Human Resources

Information Technology

Following 14 People

Followed by 17 People

Knowledgeable in 26 Topics

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Sales Management

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Financial Services

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