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Mike Gospe
Author, marketing ops expert, and professional CAB facilitator,
KickStart Alliance
30 points
Mike Gospe is the author of The Marketing High Ground, a new playbook for B2B marketers, focused on creating powerful personas, distinctive positioning statements, and customer-ready messaging. Mike is an accomplished leader, marketing strategist, and corporate executive who knows what ...
Mike Gospe is the author of The Marketing High Ground, a new playbook for B2B marketers, focused on creating powerful personas, distinctive positioning statements, and customer-ready messaging. Mike is an accomplished leader, marketing strategist, and corporate executive who knows what it takes to market and sell to today's B2B companies. As a co-founder of KickStart Alliance, a sales and marketing leadership consulting team, he assists technology businesses of all sizes to improve their marketing operations, lead gen programs, and voice-of-the-cusotmer efforts including Customer Advisory Board (CAB) programs.
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July 15, 2011
Mike Gospe
and
8 other people
answered this question at this roundtable
Modern B2B Marketing Strategies
[7/12 @ 1 pm]
Is it me or is sales-marketing alignment only being talked about by marketing?
I think Candyce Edelen's comment is right on. A good many marketers use the word "alignment" whereas the sales teams don't. In practical terms, they are solely focused on meeting their quarterly objectives. That being said, I think it's unfair to assume that sales reps ... more
