Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Mike MacFarlane
Senior Marketing Consultant,
Couch & Associates
0 points
I am an experienced marketing professional who specializes in marketing automation (Eloqua), CRM, social media and marketing strategy. Working with companies of all shapes and sizes, my goals are to bring efficiency, competency and innovation into the marketing strategy using ...
I am an experienced marketing professional who specializes in marketing automation (Eloqua), CRM, social media and marketing strategy. Working with companies of all shapes and sizes, my goals are to bring efficiency, competency and innovation into the marketing strategy using technology and best practices learned with over 5 years of being in the marketing automation and technology space. I also love tweeting (you can follow me @mikemacfarlane).
I currently work as a Senior Marketing Consultant with Couch & Associates, and Eloqua Certified Partner. Previously, I spent 4 years working at Eloqua, the category-defining leader of marketing automation and Revenue Performance Management (RPM) as a Senior Product
» read more
» read less
I currently work as a Senior Marketing Consultant with Couch & Associates, and Eloqua Certified Partner. Previously, I spent 4 years working at Eloqua, the category-defining leader of marketing automation and Revenue Performance Management (RPM) as a Senior Product
WEB: Couch & Associates
April 26, 2011
I think Marketo is remarkably strong at executing an effective “fast follower” strategy. They draft off of the established player(s), and when they see a lane they like, they hit the accelerator. Hard. It can be a very effective approach. But it’s ... more