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Mike Turco

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Consultant, Mike Turco

60 points

Twenty years experience, as a consultant, designing and implementing business automation systems.

WEB: Google Plus

8 hours 54 minutes ago

Mike Turco and 3 other people answered this question

What are some good practices to prevent spammers from filling out a form on my website?

I don't like captcha in its pure form because it tends to slow down my site. (Just a little, but every little bit counts.) Also, those captcha numbers and letters can be really hard to read. So I put a system in place on my ... more

Information Technology

9 hours 2 minutes ago

Mike Turco recommends this answer by Dave Brock

How would you handle your top salesperson's resignation?

This is a great question Brian. Most people will probably think, "Find a way to retain the person." My experience is that it's probably too late. Something caused the sales person to leave. Possibly it was a great opportunity or possibly it was some level ... more

Human Resources

Sales Management

April 29, 2012

Mike Turco and 10 other people answered this question

After you've developed a product, what should you do?

Hi Will, I think a better question might have been "what does one do before releasing a product?" The answer to that is multi-fold "find out if there's a market, find out what your competition is and figure out how to beat them in at ... more

Information Technology

April 29, 2012

Mike Turco and 3 other people answered this question

How can I create hype before publishing a white paper?

Hi Catherine, that is a really good question. I look at it is being the question of how does one build anticipation. In that light, you can apply this as a marketing/promotional concept in many different ways.
For example, say that the purpose of the ... more

Content Marketing

Custom Publishing

April 5, 2012

Mike Turco recommends this answer by Thaddeus Howze

How big is AT&T's data problem for unlimited data plans?

The problem is huge and not unique to any single provider. The cause of the problem is not just the companies providing the bandwidth but with an entire mindset designed around:
1. Consumerism - creating technology to create a market, the tech solves no problems ... more

Information Technology

March 4, 2012

Mike Turco and 4 other people answered this question

Is Moore's Law relevant to cloud pricing?

I did a study some years back, mostly pre-Internet that looked at the size of available storage on personal computer hard drives. I don't have that study on hand but as I remember, the increase in available storage space was almost exponential. I had a ... more

Information Technology

Cloud Computing

Jan. 4, 2012

Mike Turco asked a question

What are your "business resolutions" for 2012?

Jan. 4, 2012

Mike Turco answered this question

How do you go about finding contract opportunities?

I think there is a two part answer here. The first part is "attraction". Be that through advertising, social networking, SEO or whatever. The second part of the equation is "capture". Whether you are looking for a phone call or a newsletter subscription for your ... more

Business Developement

Jan. 4, 2012

Mike Turco recommends this answer by Chris Selland

Will 2012 be the year of the customer?

I believe that power in business relationships has been - and continues to move - inexorably toward the customer. That trend will continue through and beyond 2012. So it is not THE year - but we will certainly see the customer continue to gain more ... more

Customer Service

Community Management

Jan. 4, 2012

Mike Turco is now following Chris Selland and 1 other person

Jan. 4, 2012

Mike Turco and 1 other person answered this question

How much testing should be done before launching a new marketing campaign?

I really like Chris Selland's answer. To add my own thoughts, you should build testing into your marketing plan. For example, if you place an ad online, you can send the people who click on that ad to a special page on your website. That ... more

Marketing Campaign

Dec. 29, 2011

Mike Turco and 4 other people answered this question

What does the future of selling look like?

To your point, and a little more to mine, I think sales are going to be more relationship based. Even if that "relationship" is via a blog or newsletter. I don't think that "a blog will make you look like a million bucks". I think ... more

Sales Challenges

Sales Management

Nov. 16, 2011

Mike Turco and 1 other person answered this question at this roundtable

Simplifying Social Business: Social Marketing and PR ROI [11/9 @ 11 am]

How should companies organize to support becoming a social business?

This clearly falls under the area of marketing. Under that umbrella, "PR" does seem a good choice. I would think that companies that are big enough to have a segmented marketing department really should assign one or more people specifically (but not necessarily exclusively) to ... more

Customer Service

Oct. 19, 2011

Mike Turco and 8 other people answered this question

Is Cloud Computing a technology driven wave or a business lead wave of change?

I've been in the computer/electronics/programming industry since 1980. The trend has always been that as technology improves, the need for actual workers continues to lessen. This country (US) no longer needs everyone to work. We need people to provide food, utilities, transportation, communications and health ... more

Information Technology

Cloud Computing

Oct. 16, 2011

Mike Turco and 22 other people answered this question

Sales objections: what are the most common sales objections?

There are only three objections:
I don't want you
I don't need you
I can't afford you

Objection Handling

Sales Objection

Oct. 16, 2011

Mike Turco and 20 other people answered this question

A great job or a great place to live: which would you choose?

It is not where you are or what you do. It is how you feel about yourself and how you decide to feel. more

Human Resources

Oct. 16, 2011

Mike Turco and 16 other people answered this question

What to do when a competitor snatched your to-be product/feature?

A lack of competition is a bad thing, both for businesses and consumers. If you have some sort of intellectual protection (patent, copyright, etc.) you may be able to sue (if you can afford to do so). Otherwise, you have to suck it up and ... more

General Management

Information Technology

Oct. 16, 2011

Mike Turco and 17 other people answered this question

What are the top 10 things about cloud we'll all take for granted in 3 years?

Ubiquity
Reliability
Regulation and Taxation (esp. if the dems take a stronghold next year)
Dependability
Dependence
ADB (Any damn browser)
Stratification (Haves and have nots at various levels)
Traceability
Awesomeness (in spite of the good/bad mix) more

Information Technology

Cloud Computing

Oct. 12, 2011

Mike Turco and 4 other people answered this question at this roundtable

Community Management: Practical Lessons From the Field [10/11 @ 11 am]

Aside from hard skills like content creation, what are the most important soft skills effective Community Managers possess? Patience? Humour? Empathy?

Perseverance and clarity of purpose. Flexibility. It takes a long time to build a community. Furthermore, the community you serve may not be the same community, or have the same needs, as you thought when you started. more

Customer Service

Oct. 9, 2011

Mike Turco and 69 other people answered this question

What are your favorite motivational quotes?

He who has a thing to sell
And goes and whispers in a well
Is not as apt to get the dollars
As one who climbs a tree and hollers more

Human Resources

Motivational Quotes

Sept. 14, 2011

Mike Turco asked a question

How to be a "salesperson at large"?

Information Technology

Sept. 7, 2011

Mike Turco recommends this answer by Susan Lannis

What are some easy ways small businesses can cut costs?

There are three types of expenses and each type needs to be managed differently.
Variable costs fluctuate with sales. Commissions paid is an example. Since they more or less stay in line with sales they are the most desirable and are essentially self managing.
Fixed costs are ... more

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Email Marketing

Market Research

Marketing Automation

Sales Management

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