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Mike Volpe

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CMO, HubSpot

441 points

Chief Marketing Officer at HubSpot - passionate about marketing, lead generation, lead nurturing, lead socring, blogging, social media, SEO, inbound marketing, online marketing, video marketing, and internet marketing

WEB: Website Redesign

Feb. 14, 2012

Mike Volpe asked a question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

What type of marketers should you hire today? What are the criteria to look for? What should you ask in interviews?

Content Marketing

Feb. 14, 2012

Mike Volpe asked a question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

What are the most important metrics to track for marketing?

Content Marketing

Dec. 7, 2011

Mike Volpe and 9 other people answered this question at this roundtable

B2B Marketing: The Year in Review and Predictions for 2012 [12/13 @ 1 pm]

What did b2b marketers learn in 2011?

Mobile is mainstream, even in B2B. Everyone in marketing needs to worry about mobile as it becomes the way more and more people interact with your marketing.
Social media is no longer hype and no longer special. It is just like email, blogging, and phone - ... more

Content Marketing

Aug. 21, 2011

Mike Volpe answered this question

Are you speaking at Dreamforce? What are you presenting on?

I am presenting three times:
- Death by Marketing Automation (two times)
- Website Optimization Tips

Information Technology

Cloud Computing

Aug. 21, 2011

Mike Volpe answered this question

What is HubSpot's acquisition strategy?

Yes, we just acquired the social media marketing company oneforty, and this is just two months after we acquired the innovative marketing automation company Performable. And yes, we are considering more acquisitions.
When we announced our $32 million Series D financing with backing by Sequoia, Google ... more

July 28, 2011

Mike Volpe and 42 other people answered this question

POLL: Does social media marketing work for B2B lead generation? (y/n)

Let's look at some real data and marketing facts to dispel the myths and fantasies.
- People now spend more time in social media than email
- 63% of companies say social media has increased their marketing effectiveness
- 57% of SMBs says social media is beneficial to ... more

B2B Social Media

July 14, 2011

Mike Volpe and 2 other people commented on a roundtable

Expert Best Practices in Content Marketing

Thanks everyone for joining! I'm @mvolpe on Twitter and you can find all of my web presence here: http://www.HubSpot.com/mikevolpe more

General Management

B2B Marketing Week

June 8, 2011

Mike Volpe and 4 other people answered this question

Should B2B marketers compensation be tied to revenue?

I think all the "Revenue Performance Management" terms are sort of gobbeldygook. And all this discussion about a Chief Revenue Officer is weird (that already exists, it's called a CEO). The terms sound nice but when you get down to the details it doesn't mean ... more

Buyer Engagement

May 10, 2011

Mike Volpe and 4 other people answered this question

How did Hubspot generate 40,000 leads in a month?

Without giving away the super secret stuff (because all the marketing automation companies copy everything we do and I'm tired of doing their marketing for them and not getting a paycheck for it) here is how I would answer the question.
1) Inbound Marketing
We have built ... more

Lead Generation

Marketing Automation

April 27, 2011

Mike Volpe and 4 other people answered this question

Is Marketing Automation in 2011 living up to the predictions and forecast?

If there was anyone else building marketing software the right way (inbound marketing) I would compare ourselves against them! But lacking that sometimes it makes sense to compare yourself to other markets to give others a sense of your size and scale. more

March 9, 2011

Mike Volpe answered this question

What's Hubspot worth now that they've taken $32million in Series D funding?

I don't think we are sharing valuation. :)
I can share a bunch of other metrics:
- 4,000 customers, paying prices between $250 and $1500 per month
- 3 million free users of www.WebsiteGrader.com
- $25 million revenue run rate
- Largest market share
- Best investors / backing of anyone ... more

Google Ventures

Jan. 25, 2011

Mike Volpe and 23 other people answered this question

What are the most effective methods for getting targets to open direct mail?

This is kind of like asking what the best type of horse is to commute to work. I could say clydesdale and you'd go buy one and ride it to work. But if I really know my stuff, then I should tell you is that ... more

Dec. 15, 2010

Mike Volpe and 1 other person answered this question

How do you create a podcast channel on ITunes?

We have an article here that explains what we do:
http://blog.hubspot.com/blog/tabid/6307/bid/5416/How-To-Make-Your-Own-HubSpot...
And a webinar that goes into a lot more detail is available here:
http://www.hubspot.com/marketing-webinars/online-video-archive/ more

Nov. 24, 2010

Mike Volpe and 15 other people answered this question

Any recommendations for good marketing automation consultants?

There are a number of great ones out there. We created a directory of certified marketing consulting providers that we believe are good at what they do. These folks are certified in HubSpot (of course!) but most of them also have experience with other systems ... more

Marketing Auotmation Consultants

Marketing Automation

Oct. 27, 2010

Mike Volpe and 1 other person answered this question

Marketo vs. Genius.com: What are the main differences?

I agree with Roy. There is a lot of overlap in functionality between: Eloqua, Marketo, Pardot, Genius, Loopfuse, Mantiore, Silverpop, Oracle/Market2Lead, and increasingly even ExactTarget and other companies that used to do "just email". And to be honest you can use workflow rules in Salesforce.com ... more

Marketing Automation

Marketing Automation Industry

Oct. 19, 2010

Mike Volpe and 28 other people answered this question

Can an SEO specialist ever 'guarantee' page 1 rank on Google?

In addition to what others have said about ranking guarantees being meaningless, I would add that "rankings" in general are not the metric you should judge. Rank can change daily, and be different for different people searching at the same time based on those users ... more

Oct. 1, 2010

Mike Volpe and 7 other people answered this question

Is marketing automation just glorified email marketing?

It doesn't have to be. And probably should not be. But the reality is (based on my experience) that this is the case about 70% of the time. Most systems are too complicated, and don't solve the problems the majority of companies face. If you ... more

Email Marketing

Marketing Automation

Marketing Automation Campaigns

Sept. 28, 2010

Mike Volpe and 2 other people answered this question

Embedding forms into SlideShare content

We had similar results. Lots of international (India especially), and low volume, low quality, low interest.

Sept. 15, 2010

Mike Volpe and 5 other people answered this question

What is the difference between marketing automation and lead nurturing?

I think you have all arrived at some good definitions. I guess I would add that neither lead nurturing nor marketing automation solves the core problem that most marketers actually have - getting more new leads. Neither help you get more fresh leads into your ... more

Marketing Automation

Marketing Automation System

Sept. 15, 2010

Mike Volpe and 2 other people answered this question

Hubspot: What is it and how do people use it?

The answer is "yes". HubSpot is an all-in-one marketing system that includes blogging, social media, lead management, email marketing, lead nurturing, and marketing analytics. Over 3,000 companies use HubSpot to manage their marketing and generate more leads. Note: I work at HubSpot. more

Sept. 15, 2010

Mike Volpe recommends this answer by Billy Mitchell

What software do you recommend for managing a blog?

We have been very pleased with HubSpot. Not only are all the tools for easily creating our blogs available, every imaginable way of measuring results is part of the package. Beyond our blog, the inbound results of all our social media are also easily monitored.
If ... more

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Content Marketing

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