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Mike W.

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President, WAM Enterprises LLC

30 points

I'm an entrepreneur who owns a marketing company and is always expanding into something new. I enjoy connecting people, exchanging ideas and helping small and medium size business owners grow their business.

July 9, 2011

Mike W. recommends this answer by Dave Stein

How do you train a sales rep to overcome their fear of rejection?

Hi Lauren,
You probably shouldn't be hiring someone for a sales job if they have a fear of rejection. Resilience, courage, and tenacity are three traits we test for for most sales positions.
If a salesperson does have many/most of the rest of the important traits and ... more

Sales Management

July 9, 2011

Mike W. is now following Dave Stein and 5 other people

June 9, 2011

Mike W. and 3 other people answered this question at this roundtable

Drive Sales Revenue with Social Selling, Lead Generation and Next Generation Mobile Engagement [6/14 @ 11 am]

What are the top 3 mistakes that sales people make when using social media for prospecting?

I know you asked for three but I'll only give one so we can get others opinions...
The biggest mistake I see is when a business signs up for a Social Media Platform and thinks it's about them. Instead of connecting with the people they ... more

Information Technology

Lead Generation

June 3, 2011

Mike W. and 8 other people answered this question

Why do you unsubscribe from emails?

Personally I unsubscribe for a two main reasons:
First, I no longer use their service or I may have relocated from the area so it's no longer relevant.
Second, and this is the big one for me, the e-mails come so often I find them to be ... more

Email Marketing

May 22, 2011

Mike W. and 1 other person answered this question

What are some tips about marketing through social media?

Dan- great point about being genuine, I couldn't agree more.
Hi Roger,
I tell my clients Social Media is about developing relationships. If you run into the Social Media world "shouting" that your the best and everyone should do business with you, you're likely to be ignored. ... more

May 14, 2011

Mike W. and 3 other people answered this question

How do you overcome client fears for developing & implementing their social media strategy?

Hi Robin,
The first thing I do with my clients is find out what their goal is. Once we have defined their goal, I discuss a plan of action so they understand how will we achieve the goals we defined. I believe this helps them become ... more

Social Media Marketing

May 8, 2011

Mike W. and 11 other people answered this question

Is using cheap social media a cop-out for marketers?

Marketing is about reaching people and developing brand awareness. The cheaper it can be done, the better as long as it's effective. more

Email Marketing

Social Media Marketing

April 23, 2011

Mike W. and 7 other people answered this question

What would happen to your brand's social media strategy if Twitter shut down?

While it would be disappointing because it's useful, I don't believe our company (or my clients) would be impacted a great deal. A new platform would emerge or we would shift our time and energy to another way of developing relationships. more

Content Marketing

April 20, 2011

Mike W. and 42 other people answered this question

POLL: Does social media marketing work for B2B lead generation? (y/n)

Yes it does but B2B businesses seem to think otherwise. As Jackie mentioned above, it's all about developing relationships.
If your intent is to go out into the world of Social Media and shout how great your business is or put down competitors, you will ... more

B2B Social Media

April 14, 2011

Mike W. and 3 other people commented on this post

Hiring people, not skills

I recently read an article (more like a Q&A) in the March 2011 Entrepreneur Magazine about this. Paul Graham, a co-founder of Y Combinator, was asked a few questions about startup businesses and how they determine who they invest in.
When asked: "What's most essential ... more

April 14, 2011

Mike W. and 12 other people answered this question

Agree or disagree: Is it easier than ever to reach prospects on the phone?

I'm a former commercial insurance salesman who hated using the phone. Unfortunately, to be successful I think the phone is the way to go with e-mail being a great supplement. No one enjoys cold calling but I believe it's necessary to succeed.
Now as the owner ... more

April 13, 2011

Mike W. and 7 other people answered this question

Do you find the term "social media" to be useful or confusing? And what would you suggest instead?

I don't find the term confusing but I know when I first talk with my clients they ask "what is Social Media"?
I explain to them (and this is my opinion) that it's the use of various internet platforms to connect with people to develop ... more

April 13, 2011

Mike W. and 19 other people answered this question

What is the highest price you'd pay for gas before switching to alternate modes of transportation?

I don't think I have a ceiling and I try to use other modes of transportation as much as possible. Here in NY we're over the $4.00/gallon mark and just looking at it is depressing. more

April 3, 2011

Mike W. and 8 other people answered this question

How do you market your business on Twitter?

When I work with my clients I explain it's about developing relationships.
I often hear them say I'm something like "I'm on Twitter but it doesn't work for me". When I ask them what they are doing, it's usually them "shouting" out deals instead of ... more

Social Media Marketing

April 2, 2011

Mike W. and 5 other people answered this question

How do you track and analyze the monthly expenses of your small business?

Good advice here and thanks!

Analytic Applications

Expense Management

April 2, 2011

Mike W. and 7 other people answered this question

Will social media sites replace websites, or will websites become less important in the future?

I was just having this conversation with our accountant yesterday. I don't know if it will ever fully replace but I think they will become less important. In my experience people want to see a constant stream of information. The traditional website is usually stagnant, ... more

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