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May 11, 2011
Mitch Bancroft
and
3 other people
answered this question
What's the difference: Demand Generation vs Lead Generation
Lead Generation is converting a prospect only to the "interest phase" of the now decades-old AIDA model (Awareness - Interest-Decision to Act - Act/Purchase/Behave). I've been looking for full-time, permanent work in Marketing for about five years, and it's ridiculous the "changes" which have been ... more