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Molly Sylestine

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Marketing Associate, Volusion

14 points

June 15, 2011

Molly Sylestine answered this question

How can you best run and promote a new website?

Take a look at this whitepaper from Volusion.
Ultimate Guide to Internet Marketing: http://www.volusion.com/assets_2010/pdfs/ultimate_guide_to_internet_marketing...
Also, check out some of the webinars here that offer great tips on marketing the site: http://www.volusion.com/webinar/
Good luck!
Best,
Molly Sylestine more

May 4, 2011

Molly Sylestine and 1 other person answered this question

What options can be used for accelerating growth of an online business?

We encourage our customers to do several things:
1. Paid search (PPC)- But make sure you know what you are doing or get help from a professional so that you will get a good ROI.
2. Shopping Feeds- These are the best way to get ... more

General Management

Business Development

Business Growth

April 20, 2011

Molly Sylestine and 1 other person answered this question

Do you have an "f-commerce" page on Facebook for your brand?

Hello Susan,
I wanted to share a store that is using Facebook to help sell products. Volusion's software has a built-in "social store builder" that automatically integrates the online store with Facebook.
Take a look:
Sun and Ski FB Page: http://on.fb.me/hXtm2U
If you click "Social Store" on ... more

Company Websites

April 13, 2011

Molly Sylestine and 2 other people answered this question

Professionals: What are the best ways to gain influence on Twitter?

I agree with Andrew that your tweets should always have meaning. Make them useful, educational, informative, etc.
I would also say that you want to use Twitter and other social media platforms as a ways to build a community. The hope is that you will ... more

Feb. 28, 2011

Molly Sylestine and 7 other people answered this question

What techniques have you used to optimize your company's website for SEO?

Hi Josh,
I agree Corey and Reg! If you are looking into ecommerce, make sure to pick a platform that is innately SEO friendly.
Check out this white paper we created: The Ultimate Guide to Internet Marketing: http://www.volusion.com/assets_2010/pdfs/ultimate_guide_to_internet_marketing...
Good luck!
Best,
Molly
www.volusion.com
follow me on Twitter @VolusionMolly more

Company Websites

Feb. 3, 2011

Molly Sylestine and 11 other people answered this question

Software demos: canned pitch or a real look at the product?

I agree that a demo should let the customer truly experience the software with few limitations. It makes sense from a sales perspective as well as a customer experience perspective.The more familiar a customer is with a product, the more likely they are to want ... more

Information Technology

Jan. 26, 2011

Molly Sylestine answered this question

How will small businesses be affected by the supposed double-dip recession?

Hi Zach,
I can speak to the consumer spending part of this question.
Working with over 20,000 successful online businesses (mostly small and medium) in the ecommerce industry has given us a great perspective on consumer spending. Even though there is a recession, we found that ... more

Jan. 13, 2011

Molly Sylestine and 3 other people answered this question

Do Facebook stores for eCommerce Sites really do anything? How do you monetize Facebook?

Hello Anvita,
This is a great question! Many of our customers have found the use of social media (Facebook in particular) to be extremely useful. The benefit of having Facebook is that it provides a way for merchants to listen, monitor and engage in their online ... more

Jan. 13, 2011

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Jan. 13, 2011

Molly Sylestine is now following

Jan. 13, 2011

Molly Sylestine is now following

Jan. 13, 2011

Molly Sylestine is now following

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