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Morgan Cantrell

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Senior Manager, Marketing Programs, BrightTALK

30 points

Leading BrightTALK Summit team and product owner in Scrum portal development team.

WEB: Blog

April 9, 2012

Morgan Cantrell is now following Maribeth Ross and 11 other people

April 4, 2012

Morgan Cantrell recommends this answer by Savina Velkova

Webinar Best Practices: What are your 3 tips for having a successful webinar?

Thank you all for the great points on delivering an engaging webinar. Here are three tips on how to promote a webinar successfully in order to build the large and active audience that you will engage through your webinar:
Email - Send three pre-event emails ... more

April 11, 2011

Morgan Cantrell recommends this answer by David Kreitter

What is the value of a lead that does not attend a webinar?

Great question, Vanessa. How can one find value in list of pre-registrants who did not attend? Three opportunities come to mind: on-demand viewing, slide deck delivery, and lead nurturing.
BrightTALK's 2010 data indicated that 32% of all on-demand viewing occurs within the first 24 hours ... more

April 4, 2011

Morgan Cantrell recommends this answer by Laura Lowell

BrightTalk: What has been your experience with BrightTalk?

My experience with BrightTalk has been great. Without much promotion on my part, my subscriber base on BrightTalk has grown significantly. I love the sense of community and the viewers the exposure on the networks gives my channel (http://www.brighttalk.com/channel/92)
The webcasts are easy to do and ... more

March 29, 2011

Morgan Cantrell recommends this answer by Kathryn Kilner

What type of content in virtual events attracts the most viewers?

Multiple types of content can play a role in attracting attendees to virtual events and webinars. For example, it is a common practice to offer a whitepaper to attendees as additional benefit. Many attendees ask for a copy of the slides of a presentation, so ... more

Webinar Best Practices

Feb. 25, 2011

Morgan Cantrell recommends this answer by Kathryn Kilner

What is the best day/time of the week to hold an online event/webinar?

Similar to Steve, I also plan most of the online events I produce at 10AM PT / 1PM ET. Brian Stark, VP of Corporate Development at BrightTALK, recently did some analysis that suggested 8-10AM local time to be optimal. However, data aggregated from across the ... more

Benchmark Reports

Feb. 25, 2011

Morgan Cantrell recommends this answer by Kathryn Kilner

Why are all webinars an hour long when business people are busier than ever?

Brian Stark, VP of Corporate Development at BrightTALK, prepared some interesting charts based on BrightTALK's data that show average number of attendees for a webcast by scheduled length of the event and by community. The data shows that average number of live attendees is highest ... more

Feb. 24, 2011

Morgan Cantrell and 8 other people answered this question

Virtual Events Best Practices: What are your 3 tips for marketing a virtual event?

1) Align content with your target audience and marketing objective. Your content is a reflection of your brand and also the main reason your event will attract attendees and achieve the results you need.
2) Map the landscape of where and how your target audience might ... more

General Management

Event Marketing

Jan. 19, 2011

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Dec. 17, 2010

Morgan Cantrell is now following

Dec. 17, 2010

Morgan Cantrell is now following

Dec. 17, 2010

Morgan Cantrell is now following

Dec. 17, 2010

Morgan Cantrell is now following

Following 6 Topics

General Management

Information Technology

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