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June 23, 2011
Nancy A. Shenker
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7 other people
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How far in advance do you begin to plan for exhibiting at a trade show?
Six months to a year; and develop a specific marketing plan for each show. Consider all the opportunities for brand awareness-building, targeted marketing, and press exposure -- beyond the booth itself. I've worked in show management and have been an attendee and exhibitor and, all ... more
March 14, 2011
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