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Nathan Archibald

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Director of Communications, Florida Air Academy

40 points

WEB: Contact Me Here

Sept. 28, 2010

Nathan Archibald recommends this answer by Petra Neiger

Is there an opportunity for generating sales leads using social media?

Yes there is, but it depends on how you are using social media.
For example, you may choose to offer special promotions to your fans on Facebook or followers on Twitter. This is more common in the B2C world today.
Or, another thing that can ... more

Lead Generation

Realsocialmedia

Sept. 24, 2010

Nathan Archibald and 1 other person answered this question

How can I measure success on my social media sites?

Hi Jessica: There are a lot of companies with new Social Analytic tools right now similar to Google Analytics. Tweetbrain, Looxii, Trackur, Kontagent and Twittruth are all proprietary Tools used for measuring Social Media Campaigns.
I also suggest using a service that aggregates or integrates ... more

Social Media Optimization

Social Media Sites

Sept. 24, 2010

Nathan Archibald asked a question

Does Access to Money Hurt Innovation?

Sept. 24, 2010

Nathan Archibald and 1 other person answered this question

what are recent topics in marketing which can be taken as a project for mba grad???

hmmm. I think this is an interesting area. A lot of people think that the traditional mall concept is dead. Walk inside and go to a few "Anchor Stores" like Macy's and Sears and then visit smaller shops like the Gap, American Eagle, etc.
There ... more

Brand Marketing

Sept. 12, 2010

Nathan Archibald recommends this answer by Paul Ogle

You can use one social media tactic. Which site/app do you pick and why?

I agree that Twitter is the current solution but going forward it won't be. Twitter lacks the ability to share much more than a link. On Facebook and LinkedIn you are able to share an entire events page that lists all of your upcoming webinar ... more

Social Media Sites

Sept. 12, 2010

Nathan Archibald and 1 other person answered this question

What are some ways to refresh retail customer service?

a few things would help.
+sign up customers in store for email marketing then send out monthly specials. (Retail Stores often miss the boat on this simple and effective method)
+On your facebook page (encourage customers to check-in to your store with Facebook Places. Then hold ... more

Customer Service

Customer Service Methods

Retail Customer Service

Aug. 31, 2010

Nathan Archibald recommends this answer by Marcus Tewksbury

Does anyone know where I can get a list of B2B marketing agencies?

Chris,
Try here:
http://www.btobonlinedirectory.com/Advertising-PR-Agencies-ct7977.htm

Aug. 31, 2010

Nathan Archibald recommends this answer by Derek Miller

Does your company do any direct mail marketing?

I do direct mail all the time and preach direct mail. It is what you mail that drives them.
If it is the same old boring door hangers no good. I have a direct mail program that has been used by Target, Green Giant, Casinos ... more

Direct Mail Marketing

Aug. 29, 2010

Nathan Archibald and 1 other person answered this question

The new Digg: is there any benefit to garner from the new Digg for my business?

Alex:
Sure. If you can get an article Dugg on Digg then of course it will be beneficial, not to mention the backlinks you could get. Getting up there will prove to much more difficult though.
but...Digg made a huge mistake in that it's reliance on ... more

Content Marketing

Aug. 17, 2010

Nathan Archibald and 1 other person answered this question

What relevance will Diaspora have for business?

I think Diaspora is still in Geek Mode for the time being.
Here's a nice Metaphor. Facebook is like Microsoft in the late 90's. Diaspora could end up like Linux or they could end up like Apple.
IF they figure out a simple way to ... more

Social Networking

March 31, 2010

Nathan Archibald answered this question

Willing to share mobile marketing statistics?

I think the type of company and product is the #1 factor in deciding to go mobile. If you're selling dentures then probably not :) Do you have demographic data on your clients? That would be the first piece of info necessary to compare with ... more

Marketing Automation

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Social Media Marketing

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